Ameriprise Financial

2 weeks ago

Noida, India Ameriprise Financial Full time

- The candidate will be responsible to take up an instrumental role in identifying opportunities and building out/ expanding digital marketing services for Ameriprise financial advisors.- The lead will manage the specialist(s) who conduct day to day updates for dedicated advisor/ team of financial advisors and staff to ensure they provide outstanding digital experience.- The lead will partner with various teams to build social media reporting framework and leverage engagement analytics for creating client prospect/ client deepening opportunity pipelines for engaged advisors.- This position will consistently follow high standards of business and professional ethics and legal and regulatory requirements when dealing with others and/or performing work activities. Key Responsibilities: Role related requirements:- Bring industry learning, experience, and best practices to identify opportunities and build out/ expand digital marketing services for Ameriprise advisors.- Partner with marketing and analytics teams to fast pace digital progress dashboards.- Build tactics for creating prospect/ deepening opportunity pipelines.- Manage and provide guidance to the digital marketing specialist(s).- Enable relevant research and development to consistently upscale/ upskill the service support and team of analyst(s).- Protect Client data and confidentiality; prioritize and perform work in accordance with established processes / procedures.- Domain related requirements.- Ability to create and implement relevant social media strategies/ content, as required.- Driving social media campaigns.- Utilize available analytics from different tools & leverage it to drive appropriate marketing strategies.- Ability to, over a period of time, handle a team of analyst.- Ensure to manage relevant reporting requirement. Required Qualifications:- Minimum 5+ years of work experience in strategizing & executing digital marketing campaigns.- Willing to work evening hours: 8:00 pm to 4:30 am (9:30am to 6pm CST).- Experience in media analytics.- Strong thought & result leadership.- Expert in utilizing analytics to drive relevant decision making in marketing strategies/ activities.- Good communication skills Proven written and verbal communication skills with client service orientation.- Experienced in working with stakeholders and handling online marketing projects from various industry verticals. Preferred Qualifications:- Prior experience in customer-based interactions roles both written and verbal will be an added advantage.- Experience Of Interacting With Financial Advisors Will Be Preferred.- Basics of financial planning & broad exposure to financial products like mutual funds, insurance, retirement services, etc. would be an added advantage.- Experience of being part of and enabling start-ups/ new business setup approach will also considered a positive. (ref:iimjobs.com)

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