Ad Operations Executive

3 weeks ago

Sahibzada Ajit Singh Nagar, India Web Cue Full time

Company:WebCue LLCLocation:Mohali (On-site/Hybrid) Department:Performance Marketing Reports To:Media Buying Lead / Operations Manager About WebCue At WebCue, we specialize in performance marketing—driving results through data, creativity, and technology. From Meta and Google to emerging native platforms, our campaigns are built to scale with precision and measurable ROI. We believe inreal ownership, a learning-first culture, and rewarding high performance. Role Overview We are looking for anAd Operations Specialistwho will take full ownership ofad account managementacross platforms. The role requires a detail-oriented professional who can ensure smooth functioning of ad accounts, maintain compliance, monitor performance health, and support the media buying team by keeping accounts well-structured and optimized for scale. Key Responsibilities Ad Account Setup & Management Create, maintain, and organizead accounts, business managers, pixels, and tracking setups. Ensure correct permissions, roles, and account hierarchies are followed. Link domains, pages, and payment methods properly. Compliance & Policy Management Monitor ad account health,resolve disapprovals, restrictions, or bansin coordination with platforms. Stay updated withMeta, Google, and Native ad policiesto ensure compliance. Handle appeals and coordinate with platform reps where required. Performance Monitoring & Hygiene Regularly review ad account structures fornaming conventions, creative libraries, billing settings, and campaign archives. Ensurebudgets, bids, and pacing are alignedwith performance goals. Proactively identify and report anomalies in spend, delivery, or attribution. Collaboration with Media Buyers Support buyers by keeping accountsclean, functional, and ready for scale. Troubleshoot pixel, tracking, or attribution issues. Assist inaudience setups, lookalike creation, and retargeting pools. Documentation & Reporting Maintain updated trackers foraccount usage, billing, and campaign approvals. Generate weekly/monthly summaries of account performance and health status.Required Skills & Qualifications Bachelor’s degree in Marketing, Business, or related field. 1–3 years of experiencein ad operations, digital marketing, or account management. Strong knowledge ofMeta Business Manager, Google Ads, and Native platforms(Taboola, Outbrain, RevContent, etc.). Hands-on experience withpixels, events, UTMs, and attribution tools(Voluum, RedTrack, etc.). Analytical mindset with proficiency inExcel/Google Sheets. Strong problem-solving ability to troubleshoot ad account issues quickly. Nice to Have Prior experience withperformance marketing agencies. Exposure tosearch arbitrage, CPS campaigns, or VSL funnels. Familiarity withBI tools or databases (ClickHouse/MySQL)for deeper reporting. What We Offer A growth-driven role where you managemillions in ad spendsacross global markets. Ownership of ad account structures, policies, and compliance. Competitive pay withperformance-based bonuses. Work with ahigh-energy teamat the intersection of marketing & technology.

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