Lead Performance Marketing

1 month ago

Bengaluru, India sugar.fit Full time

Who Are We?


Founded in 2021, Sugarfit, is a collective of passionate pioneers, united by a singular vision: to tackle diabetes through evidence-based approaches and personalized metabolic care.


Think of us as architects of holistic wellness. Our Personalised evidence-based path to Type 2 and Pre-Diabetes Reversal & management focuses on sustainably getting your blood sugar levels under normal range (HbA1c below 6.5%) and helping you maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications. Fueled by $11 million in Series A funding from renowned investors like Cure.fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're on a mission to transform how people manage their health.


In other words, we do not settle for management; we engineer reversal.


It is a bold ambition, demanding a bold approach. And that's where you come in.


What Do We Do?


Sugarfit transcends a singular product; it is an ecosystem of transformation. Our expert led team leverage three things for the best outcomes:


  • The precision continuous glucose monitoring (CGM)
  • The intelligence of machine learning
  • The wisdom of medical science.


Job Title: Performance Marketing Head


Location:Bangalore Work from Office


We are looking for a results-driven and experienced Head of Performance Marketing to lead our marketing efforts and drive customer acquisition through various digital channels. The ideal candidate will have hands-on experience in managing performance marketing for consumer tech companies, with a proven track record of success in channels like Meta, Google, YouTube, Affiliates, and CRM. The candidate should have experience handling significant marketing budgets, leading a team, and be highly self-driven and data-oriented.


Responsibilities:


  • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, engagement, and retention.
  • Manage and optimize marketing campaigns across various digital channels including Meta, Google, YouTube, Affiliates, and CRM.
  • Utilize data-driven insights to optimize campaign performance, improve ROI, and achieve KPIs.
  • Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support to drive performance.
  • Collaborate cross-functionally with internal teams such as product, design, and analytics to ensure alignment and maximize results.
  • Manage and optimize marketing budgets, ensuring efficient allocation of resources and achieving targets.
  • Built a robust creative strategy and drive with an experimentation mindset.
  • Stay up-to-date with the latest trends, tools, and best practices in performance marketing, and implement innovative strategies to stay ahead of the competition.
  • Analyze campaign performance and prepare regular reports for stakeholders, providing insights and recommendations for optimization.


Requirements:


  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of hands-on experience in performance marketing, preferably in a consumer tech company.
  • Proven track record of managing significant marketing budgets (at least Rs 1 Cr marketing spends a month) and achieving measurable results.
  • Expertise in managing digital marketing channels such as Meta, Google, YouTube, Affiliates, and CRM.
  • Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
  • Experience leading and mentoring a team of digital marketing professionals.
  • Highly self-driven, proactive, and able to thrive in a fast-paced startup environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Detail-oriented with strong project management skills.
  • Experience in healthcare industry is a plus.



Why Should You Join Us?


If you are a visionary who thrives at the confluence of cutting-edge technology and impactful endeavours, then Sugarfit is your calling. Here, you will have the opportunity to:


  • Make a tangible difference in the lives of countless individuals.
  • Push the boundaries of what is possible in healthcare technology.
  • Shape the future of personalised health and leave a lasting legacy.
  • And, have a lot of fun along the way


This is more than just a job; it is an opportunity to be a part of something truly revolutionary.


Are you in?

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