Performance Marketing Specialist
3 weeks ago
Location: Remote/Hybrid
Job Type: Full-time
Experience Level: 2-5 years
Department: Digital Marketing
About Us:
Headstartt is a dynamic creative agency that thrives at the intersection of design, storytelling, and performance. We craft compelling campaigns and content for brands that want more than just impressions — they want impact. Now, we're on the lookout for a data-driven Performance Marketing Specialist who can help us take our clients' campaigns to the next level.
Role Overview:
We're seeking a strategic and hands-on Performance Marketing Specialist to drive paid media initiatives across multiple digital platforms. You'll collaborate with creatives, strategists, and clients to develop performance campaigns that convert — whether it's for product sales, lead generation, or brand growth.
Key Responsibilities:
- Develop, execute, and optimize multi-channel performance marketing campaigns (Google Ads, Meta Ads, Ads, etc.)
- Collaborate with creative and strategy teams to align media plans with campaign goals and target audiences
- Manage campaign budgets, forecasts, and pacing, ensuring ROI and efficiency
- Conduct A/B testing across creatives, copy, and targeting strategies
- Analyze campaign performance and deliver actionable insights and reports
- Stay updated on digital marketing trends, algorithm updates, and new tools
- Manage pixel implementation, tracking setup (GA4, Meta Pixel), and attribution modeling
- Support in creating performance marketing strategy presentations for client pitches and ongoing engagements
Must-Have Skills & Qualifications:
- 2–5 years of hands-on experience in performance marketing, preferably in a creative agency or digital-first environment
- Proficiency with Meta Business Manager, Google Ads, and Ads
- Strong analytical mindset with experience using tools like Google Analytics, Data Studio, and Excel/Sheets
- Familiarity with creative performance metrics and the ability to communicate insights with creative teams
- Experience with CRO (Conversion Rate Optimization) and landing page strategy
- Excellent communication and presentation skills
Nice-to-Have:
- Experience with eCommerce platforms (e.g., Shopify, WooCommerce)
- Knowledge of SEO and organic content strategies
- Experience with programmatic or influencer performance media
- Certification in Google Ads or Meta Blueprint
What We Offer:
- Opportunity to work with exciting brands across industries
- A collaborative environment that values creativity and results equally
- Flexible work arrangements (hybrid/remote)
- Professional growth opportunities and upskilling support
- A culture that balances hustle with heart
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