SEO Head
3 weeks ago
Future-proof your advertising and marketing career. Join Scatter.
At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to
far-reaching transformational programs, the team at Scatter works on growing our partners' businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers' everyday lives.
Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great
learning curve, where you often contribute inputs to teams you work alongside in addition to your role.
Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.
About the job
Position: SEO Head
City: Mumbai
Role:
Develop and execute comprehensive SEO strategies: Create and implement innovative SEO strategies that align with the organization's goals and objectives. Stay updated with industry trends and search engine algorithm updates to ensure the website remains optimized for search engines.
Keyword research and analysis: Conduct thorough keyword research to identify high-value keywords and search terms relevant to our industry. Analyze keyword performance and make data-driven recommendations to improve search rankings and increase organic traffic.
On-page and off-page optimization: Optimize website content, meta tags, URLs, and other on-page elements to improve search engine visibility. Develop and execute effective off-page strategies, including link building and outreach, to enhance the website's authority and credibility.
Technical SEO: Collaborate with web developers to identify and address technical SEO issues, such as crawlability, indexing, site speed, mobile optimization, and structured data markup. Implement best practices to ensure search engines can efficiently crawl and index our website.
Content optimization: Work closely with the content team to optimize existing content and develop SEO-friendly content strategies. Provide guidance on keyword usage, content structure, and formatting to maximize organic search visibility and user engagement.
Performance monitoring and reporting: Monitor and analyze key SEO metrics, including organic traffic, rankings, conversions, and user behavior. Generate regular reports to evaluate the effectiveness of SEO strategies and make data-driven recommendations for improvement.
Stay updated with industry trends: Stay abreast of the latest industry trends, search engine updates, and best practices in SEO. Continuously expand your knowledge and share insights with the team to drive innovation and maintain a competitive edge.
Team leadership and collaboration: Lead and mentor a team of SEO specialists, providing guidance, training, and support to optimize their performance. Collaborate with cross-functional teams, including marketing, content, and web development, to align SEO strategies with overall business objectives.
Requirements:
A Bachelor's degree in marketing, computer science, or a related field (advanced degree preferred).
Proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results.
Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
Proficiency in keyword research and analysis tools.
Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
Solid knowledge of HTML, CSS, and website development frameworks.
Excellent communication and leadership skills.
Ability to work in a fast-paced, deadline-driven environment.
Up-to-date with the latest industry trends and changes in search engine algorithms.
Working at Scatter:
Scatter is a forward-thinking company that values the growth and development of our team members. We offer an exciting salary package, medical insurance, an annual week off for the entire agency from Christmas till the new year (this is over and above your regular leave entitlement), and an energizing atmosphere for professional advancement. Our work culture celebrates diversity, promotes collaboration, and empowers every team member to bring their unique perspectives and ideas to the table.
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