Social Beat

1 week ago

Mumbai, India Social Beat Digital Marketing LLP Full time

Lead strategic thinking across key brands from understanding business objectives to delivering creative briefs that spark powerful ideas.- Partner closely with creative teams to ensure strategic alignment and conceptual excellence.- Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.- Craft brand and communication strategies, campaign architecture, and go-to-market approaches.- Evaluate creative work for strategic integrity and effectiveness before it reaches the client.- Collaborate across internal teams to create integrated brand experiences.- Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.- Mentor and guide junior strategists and team members.- Track performance and effectiveness of campaigns, providing actionable insights for optimization.What Youll Bring:- 5 - 8 years of experience in strategic planning, creative strategy, or brand strategy (preferably in advertising, digital, or content agencies).- Strong understanding of brand positioning, consumer insighting, and communication frameworks.- Ability to translate complex business challenges into simple, inspiring creative directions.- Passion for creativity, culture, and storytelling across mediums digital, social, film, and beyond.- Confident communicator and persuasive presenter.- A curious mind always exploring new ideas, trends, and technologies shaping consumer behavior. (ref:iimjobs.com)

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