LWYD - Creative Strategist

4 weeks ago

Bengaluru, India LWYD Interactive Full time

Job Title : Creative Strategist.

Location : Bangalore.

Experience Required : 3 - 7 Years.

Who You Are :

- You live and breathe everything about brands, social media, and digital marketing.

- You're always on top of the latest digital trends-who's collaborating with whom, the hottest campaigns, and what's next in video marketing.

- You're an idea machine-your brain is constantly buzzing with fresh, innovative concepts.

- You dream of winning a Cannes Lion and can already picture yourself on stage.

- When a client gives you a brief, you dig deep to understand the objectives and can craft campaigns that deliver powerful solutions.

- You can whip up innovative, interactive digital campaigns for new business pitches and existing clients alike.

- You understand content, design, and consumer behavior, and can tailor creative strategies that resonate with your audience.

- You're innately curious-research is your second nature, and you're the type to dive into the human psyche, going beyond a basic Google search.

- You're a natural storyteller-your presentation skills are top-notch, and you know how to engage and persuade clients with ease.

- You're always hungry to learn more about advertising and keep yourself updated with the latest industry knowledge.

- You're a team leader-experienced in handling teams and guiding processes from client brief to successful onboarding.

What You'll Do:

- Lead Business Pitches: You'll be the master storyteller, weaving compelling narratives for new business pitches.

- From ideation to execution of sample creatives, you'll own the entire process.

- Collaborate Across Teams: Work closely with content, design, film, media, and outreach teams to create pitch-perfect proposals that clients simply can't resist.

- Work on Diverse Projects: Every day is a new adventure-you'll work on everything from OTT platforms to tech giants to baby products.

- Lead Creative Sessions: You'll head brainstorm sessions, ensuring the best creative insights and ideas come to life for both new and existing clients.

- Conduct In-depth Research: You'll be responsible for primary and secondary research, gathering actionable insights on consumer behavior, industry trends, and competition to inform pitches and strategies.

- Drive Brand Positioning: You'll stay ahead of market dynamics to define brand positioning and create communication strategies that resonate with clients' target audiences.

- Execute Multi-platform Campaigns: From conceptualizing to visualizing ideas across multiple digital platforms, you'll oversee the entire campaign lifecycle.

- Pitch and Onboard Clients: You'll lead client presentations and successfully bring new business on board.

- Mentor Future Leaders: Lead a small team of account managers and nurture them into the next generation of creative strategists.

- If you're passionate about pushing creative boundaries and leading the charge in digital innovation, we'd love to have you on our team.

(ref:iimjobs.com)

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