Social Media Manager

Experience: 6-8 yrs CTC: 7-8 lacs p.a.About the RoleButterscosh is a premium fashion label for women started in 2024 and dealing in functional occasion wear, a one-of-a-kind concept which is picking up traction globally through brands like OGL Move, Soma etc. Founded by Meghna Uttam, an ISB alumna, the brand is rooted in her family’s textile legacy to which she has lent modern design thinking and startup efficiency.We’re seeking a Social Brand Manager with experience building D2C fashion/ accessories or a lifestyle brand over 3 key digital channels - Instagram, Youtube and LinkedIn, who will diligently chase our marketing goals and meticulously track performance.What You’ll DoExecute the brand strategy and ensure flawless execution across 3 digital channels - Instagram, Youtube and Linkedin - with Instagram / YouTube needing 85% time and attentionThis is a leadership + hands-on execution role (not only oversight). You will own outcomes, drive closure, and work closely with cross-functional teams and partners to ship high-quality content consistentlyDrive brand awareness, consideration and recall through short form content, long form content, brand collaborations, community initiatives primarily online and including but not limited to offline pop-ups and eventsCollaborate effectively with the founder, business/brand strategy consultants, outsourced content editing team, design and production team, operations team and agency/partner ecosystemTrack results, optimize outputs, and drive measurable business growth by consistently monitoring performance across channels (reach → engagement → traffic → leads/sales), identifying what’s working, and tightening execution week after weekMaintain channel hygiene and consistency - content calendars, publishing cadence, community response loops, creator follow-ups, and weekly reportingWhat We’re Looking For6-8 years of experience in brand management, preferably in apparel/ fashion (womens, functional clothing experience is a strong plus), accessories or lifestyle domainsProven track record of taking brands 0→1 with strong execution depth: building social from scratch, launching integrated campaigns (organic + paid + creators), and driving measurable growth through performance-led execution (leads/sales, not just reach), while building an engaged community and owning execution end-to-endStrong understanding of digital brand building and social marketing with the ability to break down consumer personas and communicate effectively with storytelling/ messaging that deeply resonatesHands-on experience in identifying key content pillars, ideating campaigns within them, working with cross-functional teams to create/ edit content and collaterals, measure and track performanceThe soft skills to work with cross-functional teams with different mindsets and priorities and drive closure irrespective of obstaclesA creative professional with a distinct point of view and ownership of their ideas who values both brand building and ROI, with a clear marketer’s instinctWorking knowledge of Meta Business Suite/Ads Manager, GA4/Shopify analytics, basic dashboards (Sheets/Looker), and influencer/creator tools is a plusDetermined, ambitious, and committed to building a brand for the long term (this is a long-term build role and we’re looking for someone who wants to grow with the brand)Someone who understands women’s wardrobe issues and sees/ can portray the brand as an empowerer of womenUnderstands premium brand storytelling - minimal, editorial, modern wardrobe problem-solving (not fast fashion / cheap gimmicks)Bonus If You HaveExperience in premium womenswear / occasion wear / contemporary Indian fashionCreator collaboration experience - sourcing, pitching, negotiating, briefing, and follow-throughExperience translating founder vision into scalable content systemsWorked on drop-based calendars / collection launches / seasonal campaigns and knows how to build momentum before, during, and afterComfort operating in a lean team: ambiguity, fast iteration, tight feedback loops, and high ownershipA sharp eye for fashion styling, shoots, creative direction and high-quality storytelling formatsBenefitsFreedom to own and drive execution across digital channels and offline eventsCollaborate with a passionate leadership team determined to scale the businessA long-term role with the chance to work closely with a founder and lay building blocks for a 0-1 stage startupOpportunity to shape the growth of a first mover brand solving a core problem for modern Indian womenSend your CV to admin@butterscosh.in and meg@butterscosh.in Cover letters appreciated but not necessary.