Marketing Manager-D2C Project

1 week ago

Sahibzada Ajit Singh Nagar, India DEEP AYURVEDA HEALTHCARE PVT LTD. Full time
Job Description: Marketing Manager - D2C eCommerce Project

Position: Marketing Manager

Company: Deep Ayurveda

Location: Mohali / Chandigarh

Employment Type: Full-time


About Deep Ayurveda

Deep Ayurveda is a renowned Ayurvedic institution dedicated to providing high-quality, authentic Ayurvedic products and solutions. Our mission is to promote health and well-being through traditional Ayurvedic wisdom combined with modern scientific research.


Job Overview

We are seeking a dynamic and experienced Marketing Manager to lead our Direct-to-Consumer (D2C) eCommerce project. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive online sales, enhance brand awareness, and ensure customer satisfaction.


Key Responsibilities
  • Strategic Planning: Develop and implement marketing strategies to achieve business goals and objectives for the D2C eCommerce project.
  • Digital Marketing: Oversee all digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.
  • Campaign Management: Plan, execute, and optimize marketing campaigns across various channels to drive traffic, engagement, and conversions.
  • Brand Management: Enhance brand presence and reputation by ensuring consistent messaging and creative across all marketing channels.
  • Market Research: Conduct market analysis to identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Customer Acquisition & Retention: Develop strategies for customer acquisition, retention, and loyalty programs to maximize customer lifetime value.
  • Performance Analysis: Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and adjust strategies as needed.
  • Collaboration: Work closely with the sales, product development, and customer service teams to ensure alignment and support for marketing initiatives.
  • Budget Management: Manage marketing budgets, allocate resources effectively, and ensure a positive return on investment (ROI).


Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
  • Experience: Minimum of 5 years of experience in marketing, with a focus on eCommerce and D2C marketing. Experience in the health and wellness industry is a plus.


  • Skills:
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of digital marketing channels and tools.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving abilities.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.


Personal Attributes
  • Passionate: A deep interest in health, wellness, and Ayurvedic products.
  • Innovative: Ability to think creatively and implement innovative marketing solutions.
  • Results-Oriented: Focused on achieving measurable results and driving growth.
  • Collaborative: Team player with excellent interpersonal skills.
  • Adaptable: Ability to thrive in a fast-paced and dynamic environment.


Benefits
  • Competitive salary and performance-based incentives.
  • Health and wellness benefits.
  • Opportunities for professional growth and development.
  • Flexible working environment.


How to Apply
  • Interested candidates are invited to submit their resume along with a cover letter detailing their experience and qualifications to hr@deepayurveda.com

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