SEO Manager

About the RoleWe are looking for an experienced SEO Manager from the Travel / OTA (Online Travel Agency) domain who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving high-intent traffic, generating leads, improving search visibility, and increasing business conversions for Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages.The ideal candidate must have hands-on experience with competitive SEO techniques, strong analytical skills, and the ability to deliver measurable growth through white-hat SEO practices and advanced SEO strategies that help us stay ahead in a highly competitive industry.Key ResponsibilitiesTeam Leadership & StrategyLead, mentor, and manage the in-house SEO team.Develop and execute complete SEO strategy for travel booking portals.Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals.Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives.Performance, Ranking & Traffic GrowthDrive organic traffic growth for Flight, Hotel, Car Rental, and Travel Package pages.Optimize landing pages to increase calls, bookings, and leads.Improve SERP rankings for high-intent travel keywords in multiple geographies (US/UK/EU preferred).Technical SEOPerform detailed website audits and fix technical SEO issues including:Crawlability & indexingCore Web VitalsSchema markup (Flights, Hotels, Reviews, FAQs)Page speed optimizationURL, sitemap & robots optimizationOn-Page & Off-Page SEOPlan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc.Execute powerful off-page strategies such as:High-quality link buildingPartnerships, guest posts, travel blogs outreachBrand mentions and referral link acquisitionIdentify opportunities for content expansion in travel guides, flight deals, routes, location pages, and seasonal offers.Lead Generation & Call GenerationBuild landing pages optimized for click-to-call, quote requests, and conversion funnels.Set up tracking systems to measure call conversions from SEO channels.Work closely with the sales/call center team to monitor call volume from organic sources.Data & AnalyticsTrack and report SEO performance using tools like:Google Analytics / GA4Google Search ConsoleAhrefs, SEMrush, MozScreaming FrogPrepare weekly and monthly reports showing growth in:Keyword rankingsOrganic bookings & leadsWebsite traffic and CTRCall-based conversionsCompetitive IntelligenceAnalyze competitor travel agencies/OTA websites.Identify gaps and areas where our website can outrank them using advanced SEO tactics, ensuring competitive advantage.Stay updated with search engine algorithm updates and industry trends.Required Skills & ExperienceMinimum 4–6 years of SEO experience, with at least 2 years in the Travel / OTA domain.Proven record of driving traffic, leads, and bookings through SEO.Strong understanding of travel funnel—flight routes, hotel destinations, seasonal trends, route-based search behavior, etc.Experience managing SEO teams.Strong technical SEO skills.Excellent analytical and reporting skills.Ability to work in a high-pressure, target-oriented environment.Candidates must have never been involved in any unethical, fraudulent, or policy-violating practices.Preferred QualificationsExperience with international SEO (US, UK, Canada, Australia).Knowledge of call-tracking tools like CallRail or similar.Understanding of conversion rate optimization (CRO).Ability to work with content writers, web developers, and digital marketing teams.Why Join Us?Work with a fast-growing OTA brand.Performance-based growth opportunities.Competitive salary with incentives based on results.Supportive and high-performance work culture.