Product Marketing Manager

3 weeks ago

Bengaluru, India Xiaomi India Full time

We are looking for a Product Marketing Manager specializing in Smartphones to take on a pivotal role in steering marketing initiatives and ensuring the success of POCO smartphone product line

This position entails performing market research, refining product positioning, scrutinizing competitors, and designing and implementing marketing strategies and campaigns to boost product visibility, demand, and sales

Collaborating with cross-functional and global teams, this role ensures the successful launch and ongoing success of smartphone products throughout their PLC


Responsibilities:


Learn

  • Conduct market research to uncover trends, customer preferences, and the competitive landscape
  • Ear on the ground approach : Establish channels to gather customer feedback and insights to enhance offerings and Marketing messaging

Analyze

  • Analyze consumer behavior, market data, and industry reports to derive insights for marketing strategies

Take Action

  • Develop convincing product positioning and messaging that emphasize the product features and benefits
  • Create and implement detailed go-to-market strategies for new launches
  • Ideate, design and execute innovative marketing campaigns for product launches and lifecycles to drive smartphone sales and engagement

Manage Stakeholders

  • Work closely with product, marketing communication & sales teams to align strategies and actions

Measure and re-learn

  • Monitor campaign performance, analyze metrics, and refine strategies for optimal impact (Timeline, Resource, KPI)
  • Manage the marketing budget, strategically allocating resources along the product lifecycle
  • Partner with product managers to match product features with user insights & market context


Requirements:


Hard Skills

  • 6-10 years of experience in product marketing with a passion for technology
  • Deep understanding of the smartphone industry, market trends, and consumer behavior
  • Proven success in launching smartphone/Technology products
  • Must have experience in successfully managing and leading marketing agencies
  • Knows all marketing functions with a history of executing successful 360° IMC campaigns
  • Highly adept at managing multiple projects in a fast-paced environment
  • A consumer-first mindset, constantly seeking insights to support product marketing strategies

Soft Skills

  • Strong focus on processes and mental models to continually enhance efficiency
  • Curiosity and first principles led thinking to develop impactful product marketing concepts
  • A proactive approach, leading by example, and taking decisive actions
  • Excellent communication skills, capable of providing clear and effective direction even in ambiguous situations
  • Strong sense of ownership, Can easily switch between “Strategic Thinker” and “Persistent Doer” persona, quickly and easily.

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