Merino - Assistant Manager - Marketing Operations

1 week ago

Mumbai, India MERINO INDUSTRIES LIMITED Full time

Company Description:

Merino is one of the worlds largest manufacturers of decorative laminates and a globally recognized leader in laminates and surfacing solutions. Starting with a plywood manufacturing facility in Assam, Merino now has a presence in over 80 countries with an annual turnover of over 250 million USD. With over 5000 employees, Merino offers a diverse range of products from surfacing solutions to information technology and food & agro products. The company focuses on digital transformation to create a customer-centric organization, aiming to build a robust enterprise core for sales digitization, data analytics, and workplace technology innovation. Merino is committed to sustainability through initiatives in clean energy, water conservation, waste management, afforestation, and carbon footprint Description


This is a full-time, on-site role for an Assistant Manager Marketing Operations located in Mumbai. The Assistant Manager Marketing Operations will be a proactive and experienced Regional BTL Marketing Operations Manager to oversee below-the-line marketing activities across designated regions. The ideal candidate will be responsible for executing on-ground marketing campaigns and initiatives that drive engagement and brand Responsibilities


- Develop and execute regional BTL marketing strategies aligned with overall marketing objectives and regional targets.

- Plan and implement below-the-line marketing activities such as events, activations, sponsorships, and partnerships within the assigned region.

- Collaborate with the central marketing team to localize and adapt national or global marketing campaigns for regional relevance.

- Manage budgets, timelines, and resources for regional BTL marketing activities, ensuring cost-effectiveness and maximum impact.


- Identify and negotiate partnerships with local vendors, agencies, and suppliers to execute BTL campaigns efficiently.

- Monitor and analyze the performance of BTL campaigns, providing insights and recommendations for optimizations.

- Liaise with cross-functional teams, including sales, marketing, and external agencies, to ensure alignment and successful execution of campaigns.

- Ensure compliance with local regulations and standards in all BTL marketing activities.


- 7-8 years of experience in BTL marketing, event management, or related roles with a focus on regional operations.

- Strong understanding of BTL marketing tactics, including events, activations, and local promotions.

- Proven record of accomplishment in managing and executing successful BTL campaigns across diverse regions.

- Excellent project management skills with the ability to handle multiple projects simultaneously.

- Strong negotiation and vendor management skills.

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.


(ref:iimjobs.com)

  • Project Sales Manager

    2 weeks ago

    Mumbai, Maharashtra, India Meilleur Infotech Pvt Ltd Full time ₹ 42,00,000 - ₹ 7,06,00,000 per year

    Job Title: Senior Manager – Project SalesLocation: MumbaiAs discussed we do have urgent job opening with Merino for Panel Division· The Manager – Project Sales will be responsible for driving the sales of pre-laminated panels of various innovative first-time technologies. through project-based engagements.· The role focuses on developing business...

  • Assistant accountant

    3 weeks ago

    Mumbai, India Dhiraj Marketing Full time

    Company Description Dhiraj Marketing is a leading manufacturer and supplier of educational toys and teaching aids, serving pre-schools and toy libraries across India. We aim to enrich children's learning experiences through high-quality, innovative products. Our commitment to excellence and customer satisfaction has established us as a trusted name in...

  • Assistant Accountant

    3 weeks ago

    Mumbai, India Dhiraj Marketing Full time

    Company Description Dhiraj Marketing is a leading manufacturer and supplier of educational toys and teaching aids, serving pre-schools and toy libraries across India. We aim to enrich children's learning experiences through high-quality, innovative products. Our commitment to excellence and customer satisfaction has established us as a trusted name in the...

  • Assistant Accountant

    3 weeks ago

    Mumbai, India Dhiraj Marketing Full time

    Company DescriptionDhiraj Marketing is a leading manufacturer and supplier of educational toys and teaching aids, serving pre-schools and toy libraries across India. We aim to enrich children's learning experiences through high-quality, innovative products. Our commitment to excellence and customer satisfaction has established us as a trusted name in the...

  • Junior Operations and Marketing Assistant

    2 weeks ago

    Mumbai, India KNH ENGINEERING CO. Full time

    Junior Operations and Marketing AssistantWe are seeking a proactive and detail-oriented Junior Operations and Marketing Assistant to join our growing team. This is an excellent opportunity for a motivated individual, including a recent graduate with reasonable knowledge and experience , who is eager to learn and contribute to our company's success.Key...

  • Junior Operations and Marketing Assistant

    1 week ago

    Mumbai, India KNH ENGINEERING CO. Full time

    Junior Operations and Marketing Assistant We are seeking a proactive and detail-oriented Junior Operations and Marketing Assistant to join our growing team. This is an excellent opportunity for a motivated individual, including a recent graduate with reasonable knowledge and experience , who is eager to learn and contribute to our company's success. Key...

  • Junior Operations and Marketing Assistant

    1 week ago

    Mumbai, India KNH ENGINEERING CO. Full time

    Junior Operations and Marketing AssistantWe are seeking a proactive and detail-oriented Junior Operations and Marketing Assistant to join our growing team. This is an excellent opportunity for a motivated individual, including a recent graduate with reasonable knowledge and experience , who is eager to learn and contribute to our company's success.Key...

  • Marketing Executive

    6 days ago

    Mumbai, India Team Marketing Full time

    Key Responsibilities: - Assist in the development and execution of marketing strategies to promote the company’s products and services - Conduct market research and analysis to understand customer behavior and preferences - Collaborate with the creative team to develop marketing materials, including presentations, collateral, and digital assets - Manage...

  • Assistant Marketing Manager

    3 weeks ago

    Mumbai, India Westin Hotels & Resorts Full time

    Additional InformationJob Number Job CategorySales & Marketing LocationThe Westin Mumbai Powai Lake, #2 & 3B Near Chinmayanand Ashram, Mumbai, Maharashtra, India, VIEW ON MAP ScheduleFull Time Located Remotely?N Position TypeManagement Job SummaryThe Marketing Assistant Manager is part of an important team that creates and executes property-level...

  • Assistant Manager Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Westin Hotels & Resorts Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Additional InformationJob Number Job CategorySales & MarketingLocationThe Westin Mumbai Powai Lake, #2 & 3B Near Chinmayanand Ashram, Mumbai, Maharashtra, India, 400087VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition TypeManagementJob SummaryThe Marketing Assistant Manager is part of an important team that creates and executes property-level...