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Social Media Strategist

4 weeks ago

Chennai, Tamil Nadu, India Webboombaa Full time
Social Media StrategistAbout the Role:We are looking for a creative and data-driven Social Media Strategist to manage and elevate our brand's presence across social media platforms. If you have a knack for storytelling, a strong understanding of trends, and the ability to craft compelling campaigns that drive engagement and conversions, this role is for youKey Responsibilities:Strategy & Planning:
•Develop and implement end-to-end social media strategies aligned with brand objectives.
•Plan and execute engaging content across platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
•Research trends, audience insights, and competitor strategies to optimize campaigns.
•Create content calendars and ensure timely execution of campaigns.Content & Creativity:
•Collaborate with designers, videographers, and copywriters to develop high-quality visuals, videos, and copy.
•Ideate and implement viral-worthy campaigns that enhance brand engagement.
•Optimize content formats for each platform (Reels, Stories, Carousels, YouTube Shorts, etc.).Community Engagement & Growth:
•Build and nurture an active online community through real-time engagement.
•Respond to comments, messages, and queries in a timely and brand-aligned manner.
•Implement strategies to grow follower base and audience engagement organically.Performance Tracking & Optimization:
•Monitor KPIs like reach, engagement, CTR, leads, and conversions.
•Use analytics tools (Meta Insights, Google Analytics, Hootsuite, Sprout Social, etc.) to assess performance.
•Continuously optimize content and ad strategies based on data insights.Paid Social & Influencer Collaborations:
•Plan and manage paid social media campaigns for brand awareness and lead generation.
•Collaborate with influencers, brand ambassadors, and industry leaders to drive engagement.
•Track and measure ROI from influencer collaborations.Qualifications & Skills Required:
•2-5 years of experience in Social Media Strategy/Marketing.
•Strong understanding of social media algorithms, content trends, and audience psychology.
•Proficiency in Meta Business Suite, LinkedIn Ads, YouTube Analytics, Google Analytics, and social media tools.
•Creative mindset with the ability to ideate viral and high-performing content.
•Excellent copywriting and storytelling skills.
•Experience in handling paid ad campaigns & influencer partnerships is a plus.
•Knowledge of basic design tools like Canva, Photoshop, or video editing tools is a bonus.Perks & Benefits: Competitive Salary Work with top brands & dynamic campaigns Opportunity to drive impactful social media strategies Growth-oriented work cultureFor more details email to hr@webboombaa.org