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Senior Concept Writer

1 month ago

Gurugram, India 32nd Full time

About 32nd


Established in 1990, we are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.


Today, 32nd is an elevated, cultural and lifestyle community for the new generation and partners with the world’s leading brands and tastemakers.


We are first and foremost- innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal. Know more: Website/Instagram/



Do our values speak to you?


Intelligent innovation: Harnessing the power of thoughtful technology that seamlessly connects with purpose and meaning; building communities, elevating experiences and solving simple problems.


Confident simplicity: A lesson in the art of restraint, a philosophy of less is always more. Curated canvases that give space for the individual and the life they want to lead or the experience they wish to have.


Crafted elevation: Purposeful design that harmonises with environment, a layering of materiality and texture, a celebration of craftsmanship and a commitment to care.


Soulful humanity: A warmth of spirit and a belief in the power of human connection, infusing moments with magic and bringing people together through the joy of shared experience



About the Role:


As part of the Marketing team, you will play a crucial role in developing and implementing innovative brand strategies for our diverse range of luxury offerings, including our premium food and beverage (FnB) experiences, retail and luxury real estate projects. Your expertise in brand strategy and concept writing will be pivotal in elevating our brand presence, tone of voice, driving engagement, and establishing a strong market position through impactful storytelling and strategic content development. Additionally, you will manage a team of content writers, ensuring high-quality and consistent output across all marketing channels. The ideal candidate will possess a deep understanding of luxury branding, a flair for creative marketing, and a proven track record in developing compelling brand narratives and concepts.


Join our team and lead the creation of captivating content and strategic concepts that define our brand's luxury experience and drive our market presence to new heights.



What You Will Be Doing:


Brand Strategy Development:

Collaborate with the Marketing team to develop and refine brand strategies that align with our overall business goals and market positioning.

Create and articulate clear, compelling brand narratives that resonate with our target audience and differentiate us from competitors.


Concept Writing and Ideation:

Develop innovative and creative concepts for campaigns, product launches, and promotional activities.

Work closely with cross-functional teams to brainstorm and refine concepts that effectively communicate our brand values and unique selling points.


Content Creation and Copywriting:

Craft engaging and high-quality copy for various marketing channels, including website, social media, campaigns, sales collaterals and all other touch points.

Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for SEO.


Brand Storytelling:

Develop and communicate compelling brand stories that elevate our brand presence and engage customers.

Create narratives that highlight the unique aspects of our luxury offerings and strengthen our brand identity.


Management of Content Writers:

Lead and manage a team of content writers, providing guidance, feedback, and support to ensure high-quality output.

Coordinate the work of content writers to ensure alignment with overall marketing strategies and timelines.

Foster a collaborative and creative environment within the content team.


Content Management:

Manage the content calendar to ensure timely delivery of all marketing materials.

Coordinate with graphic designers, videographers, and other team members to ensure all content is visually appealing and on-brand.




What You Bring to the Table:


  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 8-10 years as a senior copywriter or brand strategist in the luxury advertising or lifestyle industry.
  • Demonstrated ability to develop and execute successful brand strategies and compelling concepts that drive engagement and conversions.
  • Experience in managing a team of content writers, with a track record of fostering talent and achieving high-quality output.
  • Exceptional writing, editing, and proofreading skills.
  • Strong strategic thinking and creative problem-solving abilities.
  • Proficiency in content management systems (CMS) and familiarity with SEO best practices.
  • Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams.
  • Analytical skills to measure the impact of content and adjust strategies accordingly.



What Really Wows Us:


  • A keen eye for detail and a passion for storytelling and brand building.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • A proactive and self-motivated approach with a strong sense of ownership and accountability.



The Fine Print

32nd is committed to equal employment opportunities regardless of race, colour, national origin, gender, sexual orientation, age, religion, and veteran status. We embrace diversity as a strength, and our hiring and promotion decisions are based solely on qualifications and merit. We are proud to be an equal opportunity employer, dedicated to building a more equitable and inclusive future for all.