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Group Product Manager

1 month ago

Mumbai, India Ipca Laboratories Limited, Kandivali Full time

Position : Group Product Manager

No of positions : 1

Segment : Cardio Diabetic

Experience : Minimum 8 years into Brand Management

Location : Mumbai (Kandivli-Charkop)


Role :

  • To analyze the needs of customer for assigned brand portfolio. Data analysis.
  • Strategic initiatives.
  • Managing brands along with team.
  • Overall development of team.
  • Generating business revenue with optimum utilization of available resources.
  • Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.
  • Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.
  • Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.


Key Responsibilities :

  • Team Management.
  • Increase market share of the brand.
  • Driving Brand portfolio in alignment with the division’s vision.
  • Managing the expenses / Strategy for ROI.
  • Designing promotional plan, promotional activities & maintaining it under control.
  • New Launch suggestion to increase business profits.
  • Continuous evaluation of scope of new launches in the segment.
  • Coordinating with sales to achieve desired goal for brands.
  • Coordinating with different departments for smooth running of business.
  • Ensure all marketing programs are executed.
  • Keep market updation.
  • Brand awareness.


Functional Knowledge / Skills :

General

Analytical skill

Customer development through focused approach

Sales coordination in competitive environment

Ability to travel

In depth knowledge of pharma products and the brand he/she has to handle


Specialized

Brand differentiation by developing product concepts.

Anticipating competitor behavior through data analysis to keep check on market trends.

Contingency Planning.

Creative copy writing-To creating high perception story lines for the brands.

Persuasion-To persuade team members to orient their mindset towards gaining leadership and moving from Good to Great.


Key Competencies:

  • Excellent communicator
  • Should be able to work well with a wide range of people
  • Able to inspire others
  • Should be able to manage different projects
  • Should be energetic and passionate about work/product
  • Good presentation skills
  • Able to work well under pressure
  • Organized and methodical
  • Deadline-driven, creative



Share resume at neha.jaybhaye@ipca.com