E-commerce Merchandiser

E-commerce Merchandiser, Linen TrailAbout Linen Trail Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales. Role Overview As E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability. You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time. Key ResponsibilitiesProduct Listings & Catalog Management Create, upload, and maintain product listings (title, descriptions, attributes, size/color variants, images) Ensure consistency of information, correct taxonomy, metadata and categorization Monitor for missing content or errors and fix them proactively Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibilityCollection & Category Page Optimization Structure and maintain collection / category pages with logic, filtering, sorting Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections Work on banners, hero placements, on-site merchandising blocks A/B test positioning of products, banner creatives, sorting logicMerchandising & Visual Strategy Collaborate with design / creative to align product visuals with brand aesthetics Propose which products to push / highlight during promotions or season launches Work with marketing to coordinate campaigns / launches (ensure front-end readiness) Plan and execute merchandising calendar (site refreshes, seasonal changes)Data & Insights Monitor key metrics: conversion, click-through on category pages, bounce, add-to-cart, etc. Identify underperforming listings and propose improvements Use sales and traffic data to recommend product mix, site exposure changes Generate regular reports and insights to the founder / leadershipCross-functional Collaboration & Support Liaise with operations / inventory team to ensure availability, stock status reflected online Work with customer support to flag errors / feedback on product pages Assist in QA / testing of site features (e.g. new filters, search, page layouts) Escalate and help coordinate fixes with developers / designers if product data or UI issues emergeContinuous Improvement & Stay Updated Stay up to date with e-commerce / fashion / digital merchandising trends Suggest improvements and innovations (e.g. personalization, smart recommendations) Document SOPs for listing, merchandising, optimizationsRequirements & SkillsBachelor’s degree in Marketing, Commerce, Business, or relevant field 0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands) Solid understanding of e-commerce best practices (SEO, UI/UX, site navigation, filters, search) Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc) Analytical mindset: comfortable with data, Excel (or Google Sheets), reporting tools Strong attention to detail (typos, consistency, image quality) Good communication skills — you’ll coordinate across teams Proactive, self-motivated, and able to manage multiple tasks A sensibility for design / visual aesthetics (appreciation for cohesive brand look) Bonus / Preferred Experience with conversion optimization / A/B testing Knowledge of SEO tools (e.g., Ahrefs, SEMrush) Familiarity with analytics tools (Google Analytics, heatmaps, search analytics) Understanding of sustainable / fashion spaceWhat You’ll Gain / What We OfferDirect impact — your work affects brand perception, sales & growth Exposure to all parts of D2C fashion business: design, operations, marketing Opportunity to help build systems, scale processes from ground up Learning, ownership, growth potential as the brand grows