Digital Marketing Manager

8 hours ago

Gurugram, India AXTechnosoft Full time

Job Title: Digital Marketing Manager


Location: Gurugram, India (On-site)


Experience Required: 7 to 12 years


Employment Type: Full-time


About AXTechnosoft Pvt. Ltd.:


At Axtechnosoft, we specialize in delivering comprehensive business management solutions through Microsoft Dynamics. Our offerings include functional consulting, system upgrades, end-to-end implementations, project support, user training, and customizations, all designed to optimize your business processes. As part of our expansion, we are seeking a highly skilled and experienced Digital Marketing Manager to lead our dynamic marketing team from our Gurugram office.


Role Overview:


We are looking for a data-driven and strategic Digital Marketing Manager with 7 to 12 years of experience. The ideal candidate will have a proven track record of managing and executing successful digital marketing campaigns across multiple channels, including SEO, PPC, social media, email marketing, and content marketing. The role requires someone with a deep understanding of digital trends, tools, marketing automation, and analytics to drive growth and brand visibility.


Key Responsibilities:


  • Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and lead generation.
  • Oversee all digital marketing channels (SEO, SEM, PPC, social media, email, content marketing) to ensure brand consistency and performance.
  • Lead and mentor the digital marketing team, providing guidance and fostering a collaborative environment.
  • Analyze and interpret data to optimize campaigns and improve ROI.
  • Manage budgets, forecasting, and resource allocation across digital channels.
  • Collaborate with the content, design, and development teams to align marketing efforts with company goals.
  • Implement and manage marketing automation tools to streamline campaign execution and improve efficiency.
  • Stay updated with industry trends and emerging technologies, leveraging them to enhance marketing strategies.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Monitor and report on performance metrics and KPIs regularly.


Requirements:


  • Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business, or a related field.
  • 7 to 12 years of proven experience in digital marketing, with a minimum of 3 years in a managerial role.
  • In-depth knowledge of SEO, SEM, Google Analytics, AdWords, Facebook Ads, Ads, and other digital tools.
  • Strong experience in marketing automation platforms (such as HubSpot, Marketo, or Pardot).
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Excellent analytical skills and experience with performance marketing and data analysis.
  • Exceptional communication and leadership skills.
  • Experience in B2B marketing is preferred.
  • Ability to thrive in a fast-paced environment and meet deadlines.


What We Offer:


  • Competitive salary and performance-based incentives.
  • Opportunity to work with a collaborative and innovative team.
  • Professional development and growth opportunities.
  • Flexible work culture with emphasis on work-life balance.


How to Apply:


Interested candidates are invited to send their updated resume and a cover letter to vkukreja@daxsws.com with the subject line "Application for Digital Marketing Manager – Gurugram".


AXTechnosoft Pvt. Ltd. is an equal opportunity employer and encourages candidates from diverse backgrounds to apply.

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