DB Group
4 weeks ago
Position overview:
This position is part of the central Brand Marketing team and will be based in the respective state office. The incumbent will be responsible for executing corporate brand strategy & marketing of local state specific content. The incumbent will also be responsible for effective execution of our CSR initiatives and Brand events. This role will also be responsible for building a successful alliance with local brands for partnership and sponsorship of our Brand events . It will be an individual contributor position.
Key Stakeholders / Relationships:
- Corporate Brand Team
- Product Digital Marketing Team
- State Circulation Head
- State Editorial Team
Key Responsibilities:
- Develop and implement a rolling 3-month marketing calendar in collaboration with the corporate brand team, State editorial team and state circulation head.
- Create and execute multi-channel or channel-specific product promotions and cause-related (CSR) marketing initiatives aligned with the brand's vision and business objectives.
- Manage ATL, BTL, on-site creative, and campaign management activities. Regularly monitor brand performance and reader's perception & experience metrics in the state.
- Act as the custodian and advocate of the brand, ensuring consistent brand representation (as per the Brand Manual) across all consumer and cultural touch points in respective states.
- Creation of Social Media Posts & managing local influencers to promote Dainik Bhaskar print offerings and Readers engagement programs.
- Building a successful alliance with local brands for partnership and sponsorship of our Brand events.
Skills & Requirements:
- Knowledge and experience with Facebook Ads (Follower growth), YouTube Featured Ads, In-stream Ads, Display Ads, Trending Ads, and leveraging Bloggers/Influencers to create buzz around the brand and influence social signals.
- Candidates from Tier 1 or 2 B-Schools, with a marketing background in reputed FMCG companies or the advertising industry, will also be considered.
- A team player capable of influencing other departments and regions where mutual dependencies exist. (ref:iimjobs.com)
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Bhopal, India DBC Full timeDainik Bhaskar Group : DB Corp is the largest print media company of India. It publishes newspapers in 3 Indian languages across 12 Indian States with 65 print Editions with 6.6 cr total readerships. Its flagship brand in Hindi language is Dainik Bhaskar, Divya Bhaskar is Gujarati language and Divya Marathi is Marathi language newspaper. In FY 18-19, DB Corp...
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