Team Pumpkin

3 weeks ago

Bengaluru, India Team Pumpkin Full time

Experience: 7-9 years.

Location: Gachibowli.

Job Summary:

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.

The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.

This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.


Key Responsibilities:

Digital Advertising & Campaign Management:

- Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.

- Continuously test and refine ad creatives, audience targeting, and bidding strategies.

- Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).


Performance Analysis & Optimization:

- Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.

- Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.

- Identify new opportunities for growth and implement best practices to enhance campaign Targeting & Segmentation:

- Develop data-driven audience segmentation strategies for better targeting and personalization.

- Leverage first-party and third-party data to improve audience reach and engagement.

- Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.


Continuous Improvement & Strategy Development:

- Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.

- Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.

- Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic Collaboration & Leadership:

- Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.

- Manage relationships with external agencies, vendors, and partners when needed.

- Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.


Key Qualifications & Skills:

- 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

- Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

- Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

- Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

- Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

- Excellent problem-solving skills with a data-driven, ROI-focused approach.


Preferred Qualifications:

- MBA/PGDM in Marketing, Digital Marketing, or a related field.

- Experience in managing high-budget ad spends and large-scale campaigns.

- Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.


Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.


(ref:iimjobs.com)

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