Head of Strategy

ROLE MISSIONTo architect and scale Brilliant Brains’ revenue, profitability, growth infrastructure, and team performance by building a predictable, AI-powered, financially disciplined growth operating system for both the agency and its clients.This is not just a marketing role. This is a Business Growth + Financial Strategy + Team Performance Leadership role.WHAT YOU WILL OWN1. Agency Growth (Internal)- Build and execute the growth roadmap of Brilliant Brains (services, verticals, markets). - Develop scalable offers, productized services, recurring revenue models. - Drive revenue targets and client value expansion. - Lead positioning and market differentiation (AI-first agency). - Build partnerships and growth channels.✅ KPI: Agency revenue growth, ACV, vertical expansion, high-ticket retainers2. Financial Planning & Profitability Control- Own P&L alongside CEO. - Design pricing, retainers, and margin safeguards. - Allocate resources based on ROI. - Ensure every client becomes profitable within 90 days. - Prevent scope creep and unprofitable projects. - Build financial forecasts and growth models (quarterly).✅ KPI: Gross profit %, Net profit %, CAC:Revenue, LTV:CAC, Client profitability3. Full-Funnel Growth System (Clients + Agency)- Architect 90-day and 12-month growth plans. - Build end-to-end funnels: Awareness → Acquisition → Conversion → Retention → Advocacy. - Standardize experimentation frameworks (offers, creatives, funnels). - Integrate AI into performance, creative, lead handling, automation. - Ensure result improvement month-over-month.✅ KPI: ROAS, CAC Reductions, LTV Increase, CVR Uplift, NRR (Net Revenue Retention)4. Team KPI Ownership & Accountability- Define success metrics for each department. - Build KPI dashboards and performance scorecards. - Conduct weekly performance reviews with department heads. - Fix bottlenecks, coach leaders, improve output quality. - Create a high-performance culture with accountability.✅ KPI: KPI Hit Rate %, SLA adherence, Output quality, Velocity of execution5. Cross-Department Alignment (Strategy → Execution)- Translate business goals into execution plans. - Ensure Performance, Creative, Tech, CRM, SEO, and Sales follow ONE roadmap. - Implement growth operating cadence (WBR, MBR, QBR). - Eliminate silos and accelerate execution.✅ KPI: Time-to-execution, Cross-functional efficiency, Clarity of ownership6. AI, Automation & Innovation·Infuse AI across media buying, creative, analytics, CRM, operations.·Build AI agents and automation workflows.·Develop proprietary systems and frameworks as competitive moat.·Drive continuous testing and innovation culture.✅ KPI: AI adoption rate, cost/time savings, performance uplift7. Client Strategy & Advisory·Act as strategic growth partner to founders and CMOs.·Lead quarterly business reviews with roadmap and ROI clarity.·Move clients from “execution retainers” to “strategic growth retainers.”·Increase client lifetime value and retention.✅ KPI: Client retention %, Upsell revenue, NPS scoreWHO YOU ARE (Ideal Profile)✅ 5+ years in digital growth, performance marketing, or strategy✅ Have scaled multiple brands or portfolio accounts✅ Strong P&L ownership and financial acumen✅ Expert in funnels, paid growth, CRO, CRM, and AI-driven automation✅ Exceptional strategist AND execution orchestrator✅ Comfortable advising C-level founders✅ Proven leadership of cross-functional teams✅ Data-driven, commercially sharp, highly accountable✅ Obsessed with performance, systems, and scaleBONUS IF YOU HAVE:✅ Agency leadership / Consulting experience✅ Built growth frameworks or playbooks before✅ Worked with AI / marketing automation✅ Launched new service lines or verticals✅ Built a high-performance culture