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Digital Marketing Manager

2 months ago

Mangalore, India Nukhba Full time


Experience: 3-5+ years (with at least 2 years in a startup or fast-growth environment)


Job Summary:

We are looking for a Digital Marketing Manager with a proven track record of running successful digital advertising campaigns in a startup environment. This person will own the end-to-end management of our paid marketing channels, driving traffic, conversions, and overall business growth through data-driven advertising strategies. You will be responsible for creating, managing, optimizing, and analyzing digital ad campaigns across multiple platforms to ensure ROI and KPI targets are met.

Key Responsibilities:
  • Paid Advertising Management: Plan, execute, and optimize paid digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Ads, Instagram, and other PPC channels.
  • Campaign Strategy & Execution: Develop and manage ad strategies to support lead generation, brand awareness, and customer acquisition goals.
  • Performance Analysis: Monitor campaign performance, analyze data, and provide actionable insights to optimize ad spend and improve ROI.
  • A/B Testing: Implement A/B testing strategies to continuously improve ad creatives, copy, landing pages, and targeting.
  • Ad Budgeting: Manage and optimize advertising budgets across channels to maximize performance and efficiency.
  • Remarketing: Build and manage retargeting campaigns to increase customer engagement and conversion rates.
  • Collaboration: Work with design, content, and product teams to create compelling ad creatives and messaging.
  • Reporting & Analytics: Provide regular reports and dashboards on key metrics (CTR, CPA, CPC, ROAS) using Google Analytics, Facebook Business Manager, and other reporting tools.
  • Ad Optimization: Continuously analyze and adjust bids, keywords, ad placements, and targeting to improve performance.
  • Customer Segmentation: Develop and refine customer personas and audience targeting to improve ad relevance and engagement.
  • Staying Current: Keep up-to-date with the latest trends and best practices in digital advertising, marketing technologies, and platforms.
Required Skills:
  • Hands-on Expertise in Digital Ads: Deep experience in managing large-scale PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, Ads, YouTube, etc.).
  • Paid Social & Search: Strong knowledge of social media advertising (Facebook, Instagram, ) and paid search (Google Ads, Bing Ads).
  • Data-Driven: Strong analytical skills, with proficiency in using platforms like Google Analytics, Facebook Ads Manager, and SEMrush for reporting and optimization.
  • Ad Optimization: Expertise in optimizing ads through bid management, audience segmentation, and A/B testing.
  • Budget Management: Experience managing multi-channel ad budgets with a focus on maximizing ROI.
  • Creative Copy & Design Collaboration: Ability to collaborate on ad creative with design and content teams to ensure high-performing ad campaigns.
  • Remarketing & Retargeting: Experience building effective retargeting campaigns to engage users across channels.
  • Proficiency with Ad Platforms: Familiarity with tools like Google Tag Manager, Facebook Pixel, and conversion tracking setups.
Preferred Qualifications:
  • Startup experience, with a proven track record of driving growth through digital ads.
  • Experience with programmatic advertising and display networks.
  • Knowledge of SEO principles and how they integrate with paid advertising.
  • Proficiency in marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
  • Experience with influencer marketing, affiliate marketing, or partnerships is a plus.
  • Familiarity with UX/UI optimization and landing page testing.
What We Offer:
  • Competitive salary and equity options
  • Opportunity to work in a fast-paced, innovative startup environment
  • Access to professional growth and development
  • Collaborative and results-driven culture