Assistant Store Manager

5 days ago

New Delhi, India Gaurav Gupta Couture Full time

Role OverviewWe are seeking an experienced and customer-centric Assistant Store Manager for our Mumbai boutique. The ideal candidate will have strong luxury retail experience, exceptional client-servicing skills, and the ability to drive store performance, team productivity, and high-end customer engagement. This role supports the Store Manager in ensuring operational efficiency, sales achievement, and a world-class brand experience.Key Responsibilities1. Sales & Business Development- Achieve monthly, quarterly, and annual store sales targets. - Track KPIs such as conversions, clientele growth, and category performance. - Identify sales opportunities and support staff in upselling/cross-selling. - Manage VVIP, HNI, and repeat clients to increase repeat purchases & loyalty.2. Clientele & Customer Experience- Ensure a luxury brand experience for every walk-in customer. - Lead clienteling initiatives like appointments, follow-ups, product suggestions, WhatsApp engagement. - Handle escalated customer concerns with professionalism and solutions-driven communication. - Build a strong local network among stylists, personal shoppers, industry clients, and influencers.3. Store Operations & Compliance- Oversee day-to-day store functioning including Inventory control & stock accuracy, Store opening & closing procedures, Cash handling and billing. - Visual merchandising as per brand guidelines - Coordinate with HO for replenishments, new launches, merchandising updates, and store events. - Ensure adherence to SOPs, grooming standards, hygiene & safety protocols.4. Inventory & Product Management- Maintain accurate stock levels and conduct cycle counts & annual audits. - Oversee inbound & outbound stock movements - Flag fast/slow-moving categories and participate in business analysis with Store Manager.5. Reporting & Coordination- Prepare daily/weekly reports on sales, KPIs, footfall, client conversions, and category insights. - Coordinate with production and merchandising teams to ensure smooth functioning. - Assist in planning and executing in-store promotions, brand events, and activations.Qualifications- Graduate in Retail Management, Fashion Management, Business, or related field. - 3–6 years of experience in luxury or premium retail, preferably in fashion/apparel/jewellery. - Strong people management, communication, and client-servicing skills. - Experience handling HNI/VIP customers is a strong advantage.Key Competencies- Leadership & people management - Luxury customer service excellence - Sales planning & KPI management - Strong communication & grooming - Problem solving & decision making - Product knowledge (fashion, couture, RTW, accessories) - High accountability and ownership

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