Digital Marketing Manager

4 weeks ago


New Delhi, India Vishram International Services Full time

About Vishram International Services (VIS) Vishram International Services (VIS) is a global education and workforce mobility organization dedicated to empowering students and professionals to explore international opportunities. We facilitate high school placements in the U.S. and Europe, assist with higher education admissions, and connect skilled workers with reputable overseas employers. Position Overview – Social Media Manager We are seeking astrategic and results-oriented Social Media Managerto lead and expand our digital presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube. The ideal candidate will be capable of working independently to plan, execute, and optimize campaigns focused onbrand growth, audience engagement, and lead generationthrough performance-driven social media marketing. Key Responsibilities Lead Generation & Campaigns Plan, create, and execute paid & organic campaigns on Facebook, Instagram, LinkedIn, and Google. Achieve atarget Cost Per Lead (CPL) under ₹100for student and workforce mobility programs. Run A/B testing on creatives, copy, and landing pages to improve conversion rates. Content & Brand Growth Develop engaging content strategies tailored for students, parents, and working professionals. Manage multiple brand accounts (VIS, HostJ1Talent, etc.) with consistent voice and branding. Handle reputation management, including responding to comments/messages professionally. Analytics & Reporting Track performance metrics (CPL, CTR, CAC, ROI) using GA4, Zoho, and Meta Ads Manager. Prepare weekly reports with actionable insights to increase lead volume and quality. Build dashboards for management review and decision-making. Automation & Tech Savvy Execution Integrate social campaigns withCRM (Zoho)for lead capture and nurturing. Set up automation flows (email, WhatsApp, SMS) for faster student/worker follow-up. Stay updated on platform algorithm changes, new tools, and lead-gen trends. Required Skills & Experience 3–5 years of experience inperformance-based social media management . Proven track record of deliveringhigh-volume leadsvia paid campaigns. Strong knowledge ofFacebook Ads Manager, LinkedIn Ads, Google Ads, TikTok Ads . Hands-on experience withZoho CRM, automation tools, and analytics platforms . Ability to workindependently , without constant supervision. Excellent copywriting & communication skills (English & Hindi preferred). Work location :14th Floor, Sun Gravitas, Off Shyamal Cross Roads, Ahmedabad 380051.



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