With Pronto

Head - Offline Marketing & Planning:- Design and own the offline marketing strategy PAN India, aligned with growth, expansion, and business goals.- Identify high-ROI channels ATL, BTL, on-ground activations, local partnerships, housing societies, RWAs, and community engagement.- Develop playbooks for city launches and hyperlocal campaigns.Execution & Operations:- Drive brand visibility campaigns across cities print, OOH, transit, housing societies, kiosks, and local events.- Lead city marketing teams/agencies for seamless execution and brand consistency.- Ensure data-backed campaign planning, tracking performance metrics, and optimizing spend.Collaboration & Cross-Functional Partnership:- Work closely with Central Growth, CX, Ops, and Supply teams to ensure marketing supports business objectives.- Build strong partnerships with local vendors, societies, builders, and communities for sustained visibility.- Coordinate with Product and Design teams to create on-ground collaterals and digital integrations.Budgeting & Governance:- Own and manage offline marketing budgets, ensuring cost-effective execution.- Track ROI, brand impact, and lead conversions from each activation.- Build a scalable and measurable marketing ops framework.What You Bring:- 10 to 12 years of offline / field marketing experience, ideally from consumer tech, FMCG, Q-commerce, or mobility sectors.- Strong experience in city-level activations, launches, and community marketing.- Ability to build and lead distributed city marketing teams.- Comfort with ambiguity, experimentation, and rapid scaling environments.- Strong analytical mindset and ability to measure brand impact beyond vanity metrics.- Excellent negotiation and vendor management skills.- Startup DNA- hustle, ownership, and bias for action.Why Pronto:- Opportunity to build Indias most trusted domestic help brand from the ground up.- High-ownership role with direct visibility to Founder and investors.- Fast-paced environment where ideas convert to action, fast.- Work with a passionate team building for millions of Indian households. (ref:iimjobs.com)