Paid Media Strategist

1 week ago

Thoothukudi, India Pulse Advertising Full time

AI junkie paid media nerd? 

Partner with one of the top digital marketing influencers

Specifically - You BOTH develop paid media strategy and hands on media buying to help clients MAKE THE MOST MONEY from their ads from strategy to execution.

You should have a deep understanding of paid media strategy, A/B testing and media buying on all platforms.

You should be on the bleeding edge as well because WE are always using the LATEST in the digital marketing world.


Position Details


  • Drive paid media strategy across platforms for large brands in the US
  • Create campaign optimizations backed with data that drive client ROI
  • Build sales-winning audits and pitch decks for new clients
  • Maximize efficiency and campaign performance with AI tools
  • Stay on top of platform updates across Google, Meta, , and TikTok


Role Is For You If…


  • Goal-Oriented: You obsess over KPIs that actually matter, instead of spinning your wheels with busy work
  • Self-Starter: You know what to do even before you are told
  • Media Obsessed: You actually love keeping up to date on platform changes
  • Big Picture: You can look at the big picture instead of getting lost in day to day optimizations
  • AI-Driven: You love AI-driven automation tools and using them to work smarter, not harder


Must Haves


  • 3+ years experience running paid media campaigns across Google, Meta, , TikTok and Microsoft ads.
  • Understanding of the paid media landscape in the US market.
  • Successful history of optimizing medium to large budget ad spends.
  • Experience building out strategy decks and account audits
  • Understanding of conversion tracking and revenue attribution 
  • Track record of running multiple accounts at once
  • Comfortable with data analysis and reporting on performance
  • Proficiency in advanced AI tools


Bonus points if you have experience with:


Auditing new client paid media accounts 

Pinterest, Snapchat, or Amazon ads 

Working with enterprise clients 

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