Pay10 - Assistant Vice President - Public Relations/Brand & Communications

Role: AVP - PR, Brand and Communications Lead. Experience: 8-12 years. Function: Corporate Communications / Brand / Public Relations / Reputation Management Industry: Fintech / Payments / Cross-border BFSI/ PR agencies. Pay10 is a fintech company building the future of payments by making alternate payment channels and open finance a global reality. Regulated by the Reserve Bank of India (RBI), we currently hold:. - PA-PG (Payment Aggregator - Payment Gateway). - PA-CB (Payment Aggregator - Cross Border). - PPI (Prepaid Payment Instrument) - in-principle approval. Our vision is to build a seamless, secure, and compliant payment ecosystem that empowers both merchants and consumers to do business and transact confidently-across borders, across currencies, across platforms. Our mission is for Pay10 to be the trusted bridge between merchants and consumers in the new age of money movement. About the Role:- We're looking for a PR, Brand & Communications professional to help shape how the world sees Pay10: our corporate brand and our leadership.- From media relations and storytelling to online reputation and executive visibility, you'll be the custodian of trust and credibility for the company externally, as well as internally.- This role combines strategic narrative-building with hands-on execution-working closely with PR agencies, management, leadership and internal teams to amplify the voice of Pay10 India across traditional and digital channels.- We are seeking a strategic, hands-on communications leader to drive PR, brand reputation, and corporate visibility for Pay10 in India.- As AGM/GM - PR, Brand & Communications, you will shape how the company is perceived by media, industry stakeholders, regulators, merchants, and consumers.- You'll lead external communication through earned media, thought leadership, branded IPs, sponsorships, and online reputation management.- This role requires both strategy and execution, with a focus on building trust and awareness in a regulated, high-growth sector. Key Responsibilities: Strategic Communication & Brand Building: - Develop and lead Pay10's corporate communication and brand positioning strategy for the Indian market. - Define and maintain a consistent brand identity, voice, and messaging framework across all touchpoints such as the website, social media, media, employee communication, etc. - Drive reputation management efforts with a balance of storytelling, credibility, and compliance. Media Relations & Thought Leadership. - Build and manage strong relationships with India's top-tier business, technology, and fintech media. - Drive positive coverage through press releases, features, media interviews, and authored articles. - Manage CXO positioning through industry commentary, interviews, and speaker engagements. Online Reputation Management. - Lead ORM across platforms (Google, review sites, news portals, forums) using monitoring and sentiment tools. - Develop proactive response strategies to misinformation or negative sentiment. - Collaborate with internal teams to manage issue escalation and digital feedback loops. Branded IPs & Sponsorships. - Conceptualize and launch branded content series and thought leadership platforms (e. webinars, founder journals, ecosystem reports). - Identify and execute strategic sponsorships and co-branded activations to drive thought leadership and trust. - Manage end-to-end execution, performance measurement, and partner coordination. Content & Asset Development. - Oversee development of key brand assets-press kits, media FAQs, brand decks, speeches, product FAQs, and regulatory messaging. - Ensure content is consistent, credible, and compliant with RBI-regulated communication norms. Collaboration & Stakeholder Alignment. - Work cross-functionally with teams across marketing, business, management, legal & compliance, HR, and customer success. - Manage external PR, creative, and ORM agencies. - Contribute to crisis communication planning and response. - Develop and manage internal communications, and employer brand value proposition externally with HR. Ideal Candidate. - 8-12 years of experience in PR, corporate communications, or brand management, preferably in fintech, BFSI, payments, or regulated industries. - Strong experience in media relations, reputation strategy, and stakeholder storytelling. - Familiar with handling CXO visibility and founder-led narratives. - Hands-on with ORM tools, sentiment tracking, and digital listening. - Proven experience launching branded content/IPs or sponsorship-led marketing initiatives. - Exceptional communication, project management, and agency leadership skills. - India-focused comms experience across metros, Tier 2/3 markets, and digital-first communities. To apply, please share your resume and a few examples of campaigns, IPs, media coverage, or high-impact comms stories you've led. (ref:iimjobs.com)