Pay10 - Assistant Vice President - Public Relations/Brand & Communications

Role: AVP - PR, Brand and Communications Lead.

Experience: 8-12 years.

Function: Corporate Communications / Brand / Public Relations / Reputation Management Industry: Fintech / Payments / Cross-border BFSI/ PR agencies.

Pay10 is a fintech company building the future of payments by making alternate payment channels and open finance a global reality.

Regulated by the Reserve Bank of India (RBI), we currently hold:.

- PA-PG (Payment Aggregator - Payment Gateway).

- PA-CB (Payment Aggregator - Cross Border).

- PPI (Prepaid Payment Instrument) - in-principle approval.

Our vision is to build a seamless, secure, and compliant payment ecosystem that empowers both merchants and consumers to do business and transact confidently-across borders, across currencies, across platforms.

Our mission is for Pay10 to be the trusted bridge between merchants and consumers in the new age of money movement.

About the Role:

- We're looking for a PR, Brand & Communications professional to help shape how the world sees Pay10: our corporate brand and our leadership.

- From media relations and storytelling to online reputation and executive visibility, you'll be the custodian of trust and credibility for the company externally, as well as internally.

- This role combines strategic narrative-building with hands-on execution-working closely with PR agencies, management, leadership and internal teams to amplify the voice of Pay10 India across traditional and digital channels.

- We are seeking a strategic, hands-on communications leader to drive PR, brand reputation, and corporate visibility for Pay10 in India.

- As AGM/GM - PR, Brand & Communications, you will shape how the company is perceived by media, industry stakeholders, regulators, merchants, and consumers.

- You'll lead external communication through earned media, thought leadership, branded IPs, sponsorships, and online reputation management.

- This role requires both strategy and execution, with a focus on building trust and awareness in a regulated, high-growth sector.

Key Responsibilities:

Strategic Communication & Brand Building:

- Develop and lead Pay10's corporate communication and brand positioning strategy for the Indian market.

- Define and maintain a consistent brand identity, voice, and messaging framework across all touchpoints such as the website, social media, media, employee communication, etc.

- Drive reputation management efforts with a balance of storytelling, credibility, and compliance.

Media Relations & Thought Leadership.

- Build and manage strong relationships with India's top-tier business, technology, and fintech media.

- Drive positive coverage through press releases, features, media interviews, and authored articles.

- Manage CXO positioning through industry commentary, interviews, and speaker engagements.

Online Reputation Management.

- Lead ORM across platforms (Google, review sites, news portals, forums) using monitoring and sentiment tools.

- Develop proactive response strategies to misinformation or negative sentiment.

- Collaborate with internal teams to manage issue escalation and digital feedback loops.

Branded IPs & Sponsorships.

- Conceptualize and launch branded content series and thought leadership platforms (e.

webinars, founder journals, ecosystem reports).

- Identify and execute strategic sponsorships and co-branded activations to drive thought leadership and trust.

- Manage end-to-end execution, performance measurement, and partner coordination.

Content & Asset Development.

- Oversee development of key brand assets-press kits, media FAQs, brand decks, speeches, product FAQs, and regulatory messaging.

- Ensure content is consistent, credible, and compliant with RBI-regulated communication norms.

Collaboration & Stakeholder Alignment.

- Work cross-functionally with teams across marketing, business, management, legal & compliance, HR, and customer success.

- Manage external PR, creative, and ORM agencies.

- Contribute to crisis communication planning and response.

- Develop and manage internal communications, and employer brand value proposition externally with HR.

Ideal Candidate.

- 8-12 years of experience in PR, corporate communications, or brand management, preferably in fintech, BFSI, payments, or regulated industries.

- Strong experience in media relations, reputation strategy, and stakeholder storytelling.

- Familiar with handling CXO visibility and founder-led narratives.

- Hands-on with ORM tools, sentiment tracking, and digital listening.

- Proven experience launching branded content/IPs or sponsorship-led marketing initiatives.

- Exceptional communication, project management, and agency leadership skills.

- India-focused comms experience across metros, Tier 2/3 markets, and digital-first communities.

To apply, please share your resume and a few examples of campaigns, IPs, media coverage, or high-impact comms stories you've led.