Ridhira Group

3 weeks ago

Hyderabad, Telangana, India Ridhira living Full time

Location: Hyderabad.

Company: Ridhira Group.

About Ridhira Group

Ridhira Group is a fast-growing diversified organization with interests in real estate, wellness, lifestyle, and hospitality.

With a vision to redefine luxury living and holistic experiences, the Group is creating innovative destinations, communities, and experiences that blend design, wellness, and technology.

Role Overview

The Performance Digital Marketing Manager will be responsible for strategizing, executing, and scaling performance-driven digital campaigns across the Groups business verticals.

The role demands expertise in paid media, SEO/SEM, analytics, and digital growth strategies to drive measurable results in terms of leads, conversions, and ROI for projects across real estate, hospitality, and wellness.

Key Responsibilities

- Develop and implement performance marketing strategies across Google, Meta, LinkedIn, YouTube, Programmatic, and other relevant platforms.

- Drive lead generation and conversions for Ridhira Groups real estate projects, hospitality retreats, and wellness offerings.

- Manage campaign budgets, CAC, CPL, ROAS, and deliver strong ROI on digital spends.

- Execute retargeting and remarketing campaigns to nurture leads through multiple funnels.

- Collaborate with creative, content, and sales teams to ensure impactful campaigns aligned with brand objectives.

- Optimize campaign creatives, ad copies, and landing pages for maximum conversion.

- Monitor Google Analytics/GA4, Tag Manager, CRM dashboards, and create detailed campaign performance reports.

- Scale new growth opportunities such as influencer marketing, affiliates, and digital partnerships.

- Continuously benchmark against competitor campaigns and industry best practices.

- Ensure marketing initiatives are aligned with business priorities and brand positioning.

Key Requirements

- Bachelors or Masters degree in Marketing, Digital Marketing, or related field.

- 5-8 years of hands-on experience in performance marketing, preferably in real estate, hospitality, or wellness sectors.

- Proficiency in Google Ads, Meta Business Manager, LinkedIn Ads, SEO/SEM, Google Analytics (GA4), and Tag Manager.

- Experience with CRM/marketing automation platforms (HubSpot, Zoho, Salesforce, etc.

- Proven track record of achieving lead and revenue targets through digital campaigns.

- Strong analytical, reporting, and campaign optimization skills.

- Ability to manage cross-functional projects and work in a fast-paced environment.

Key Attributes

- Data-driven, ROI-focused, and growth-oriented mindset.

- Strong problem-solving and analytical skills.

- Collaboration-driven approach to work with internal stakeholders and agencies.

- Passionate about innovation, lifestyle, wellness, and luxury experiences.

(ref:iimjobs.com)

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