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Research Manager
3 weeks ago
Job Description:
This is a manager level position in the “Research” team within the “Marketing” function. The purpose is to support sales, practice, delivery and marketing by working on areas like market intelligence, account intelligence, client intel, competitors analysis, tracking & monitoring of key data sets, persona based analysis, org charts, social & professional media, ABM initiatives, industry trends, custom research reports, marketing automation tools and other defined research assignments.
Skills: - Strong cross-functional collaboration, stakeholder management, expectation management, team management, project management, research planning & delivery, program management, sales enablement, reports, dashboards, accountability and ownership.
Responsibilities:
Manage stakeholders, increase promoters and balance demand for Market Intelligence services withing business units, LOBs and groups
Proactive & on-demand research, analysis across industries and technologies in the US market
Interacting with stakeholders on regular basis, understanding their requirements and transforming into research framework and providing solutions
Shape research projects and develop execution plans, allocation of assignments, draft reviews and deliver actionable insights to stakeholders
Support ABM initiatives, events, conferences, trade shows- & provide required assistance
Develop strong relationships with stakeholders and drive collaboration within internal departments & groups to achieve research objectives
Critically examine and deep dive into research models & types - Ideate, create, enhance, innovate, improve, maintain & execute campaigns
Identify research process improvements or develop new processes, tools and build research specialization within strategic growth areas / accounts / industries / verticals
Team Management - Train, mentor and develop team members & responsible for their growth
Maintain internal knowledge base, CRM, repositories, resources & PM tools
Functional reporting & dashboards on weekly basis – create, maintain and innovate as & when necessary
This position will provide the BUs, sales, pre-sales & practice with research and market intelligence services, primarily in the following categories:
Provide end-to-end research support to various groups & sales teams
Proactive gathering, analyzing, and communication of market data, trends and intelligence related to target accounts, industries and technologies
Prepare and maintain materials, artefacts, documentation & reports for them
Assist with sales enablement activities for client engagements & customer visits
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