Search Engine Optimization Specialist

Search Engine Optimization Specialist |JD| Thrillophilia

Experience: 2-5 Years | Full-Time

Role Overview:-

We are looking for a data-driven SEO Analyst who has experience in driving organic growth in B2C/D2C industries. The ideal candidate should have a solid background in on-page, off-page, and technical SEO, and a sharp eye for content and user experience. You will be responsible for scaling our website traffic and visibility, collaborating closely with content, product, and tech teams.

Key Responsibilities:-

● Conduct comprehensive SEO audits and implement best practices across the website.

● Develop and execute on-page and off-page SEO strategies to drive qualified traffic and improve rankings.

● Work on technical SEO aspects: site structure, URL optimization, crawlability, schema markup, page speed, etc.

● Perform keyword research and competitor analysis to identify opportunities and gaps.

● Collaborate with content and product teams to optimize content, landing pages, and user journeys.

● Manage and monitor performance using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.

● Stay updated with Google algorithm changes and SEO trends to maintain and improve performance.

● Drive backlink strategy through outreach, partnerships, and authority-building practices.

Requirements:-

● 3 to 5 years of proven SEO experience in B2C, D2C, EdTech, Insurance, or similar consumer-centric brands.

● Strong understanding of Google's search algorithm, ranking factors, and SEO tools.

● Experience with website optimization and CMS platforms (WordPress, Webflow, etc.).

● Analytical mindset with proficiency in tools like Google Analytics, Search Console, Ahrefs, Screaming Frog, SEMrush, etc.

● Ability to work cross-functionally with content writers, developers, and designers.

● Prior experience in scaling traffic for content-heavy platforms or e-commerce/marketplace models is a plus.

● Willingness to relocate to Jaipur and work in a high-growth, collaborative startup environment.

What You'll Get:-

● Opportunity to work with a high-performance growth team.

● Ownership and autonomy to drive SEO strategy end-to-end.

● Be part of a fast-growing travel-tech brand with a global footprint.

● Exposure to large-scale organic traffic and high-intent user funnels.

About Thrillophilia (the flex you'll amplify):-

At Thrillophilia, we're on a mission to make travel planning and booking effortless, so that travelers can focus on creating unforgettable memories. Thrillophilia's journey is rooted in a passion for travel, exploration, and adventure. It began back in 2011 when the global market was still too young for online travel transactions.

Ever since, we have grown to become India's largest online platform for experiential travel. An annual traffic of 150M+ Users, 5M+ Happy Customers, and a strong presence of 2.2M on our Instagram, reflects our commitment to providing memorable experiences and inspiring travelers worldwide.

Our platform boasts diverse and wholesome offerings, featuring over 25,000 experiences and 2,500 holiday packages in over 150+ Destinations. From adventurous and offbeat travel to luxurious options, our aim is to provide our customers with the best experiences possible. Thrillophilia simplifies travel planning by creating personalized experiences using our expertise in destinations,

local networks, AI/ML logics, and automation. Our team provides a human touch, and on-trip support ensures the best trip of your life.

Bringing the finest travel ideas together, our team comprises young and lively folks who are passionate about travel, technology, marketing, partnerships, and more. Together, we have achieved many brilliant titles, such as YourStory's best places to Work (2013), ISB's BizQuest (2014), Singapore Bash's best startups (2016), London Mayor's IE20 (2017), and more.