Digital Marketing Executive

3 weeks ago

Thane, India Trailblazers Adventure Travel Pvt Ltd Full time

About Trailblazers-


Trailblazers Adventure Travel Pvt Ltd, based out of Thane, Maharashtra is a social enterprise that has been providing outdoor education and training programmes globally since 1994. As the "Outdoor School," we offer carefully curated outdoor training and recreational programs for students, corporates, and travelers of all age groups. Our programmes follow an interdisciplinary, experiential, and collaborative approach to learning, covering domains such as adventure sports, wildlife, community action, nature, art, culture, heritage, field sciences, humanities, and life skills. Over 3,00,000 Trailblazers participants have had memorable experiences and gained a better understanding of themselves and the planet Earth.


About the job-


Are you a creative and results-driven digital marketer passionate about education and travel? We're seeking a talented Digital Marketing Executive to join our dynamic team at Trailblazers.


As a key player in promoting our unique educational domestic and international travel experiences, with a special focus on children's school trips and summer/winter camps, you'll be responsible for driving our online presence, engaging audiences, and growing our brand.


Roles and Responsibilities-


SEO AND SEM

  1. Keyword Research: Conduct thorough keyword research to identify relevant search terms for the company's target audience.
  2. On-Page Optimization: Optimize website content, including meta tags, header tags, image alt text, and internal linking, for better search engine visibility.
  3. Off-Page Optimization: Build high-quality backlinks, manage citations, and leverage social media for improved search engine rankings.
  4. Local SEO: Optimize the company's online presence for local search, including Google My Business and NAP consistency.
  5. PPC Advertising: Manage and optimize paid search advertising campaigns on platforms like Google Ads and Bing Ads.

SOCIAL MEDIA MARKETING

  1. Platform Management: Create and manage social media profiles on relevant platforms (Facebook, Instagram, ).
  2. Content Creation: Develop engaging and shareable content, including text, images, and videos, tailored to the target audience.
  3. Community Management: Interact with followers, respond to comments and messages, and foster a positive online community.
  4. Social Media Advertising: Create and execute targeted social media advertising campaigns to reach specific demographics.
  5. Social Media Analytics: Track and analyze social media performance metrics to measure ROI and optimize strategies.


CONTENT MARKETING

  1. Blog Writing: Develop informative and engaging blog posts on topics related to children's travel, education, and experiences.
  2. Article Creation: Write articles for external publications to increase brand visibility and establish thought leadership.
  3. Email Marketing: Create and manage email marketing campaigns to nurture leads and drive conversions.
  4. Content Calendar: Develop and maintain a content calendar to ensure consistent and timely content publication.
  5. Content Strategy: Develop and implement a content strategy aligned with the company's overall marketing goals.
  6. In-house Magazine: Contribute to the creation and editing of the in-house magazine "Ecotrail," ensuring its alignment with the company's brand and target audience.


ANALYTICS AND REPORTING

  1. Google Analytics: Utilize Google Analytics to track website traffic, user behavior, and conversion rates.
  2. Data Analysis: Analyze data to identify trends, opportunities, and areas for improvement.
  3. Reporting: Prepare regular reports on digital marketing performance and provide actionable insights.
  4. A/B Testing: Conduct A/B testing to optimize website elements, email campaigns, and social media ads.


WEBSITE MANAGEMENT

  1. CMS Management: Manage the company's website using a content management system (CMS).
  2. Website Updates: Keep the website updated with fresh content, design changes, and technical improvements.
  3. Content Management: Organize and publish content on the website, including articles from "Ecotrail."
  4. Website Optimization: Optimize the website for speed, mobile responsiveness, and user experience.
  5. Website Security: Implement security measures to protect the website and prevent data breaches.


CREATIVE DESIGN

  1. Graphic Design: Create visually appealing graphics, banners, and other marketing materials, including designs for "Ecotrail."
  2. Video Editing: Edit and produce videos for social media, marketing campaigns, and promotional materials, including content for in-house magazine "Ecotrail."


MARKETING AUTOMATION

  1. Automation Tools: Utilize marketing automation tools to streamline tasks and improve efficiency, including automating the distribution of in-house magazine "Ecotrail."


Qualifications and job requirements-


  • Bachelor’s degree in Marketing, Digital Marketing, or a related field.
  • 2+ years of experience in digital marketing, preferably within the travel or education sector.
  • Strong understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
  • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, and other relevant platforms.
  • Experience in developing and managing PPC campaigns and paid social media advertising.
  • Excellent written and verbal communication skills with the ability to create compelling content.
  • Strong analytical skills and the ability to interpret data to improve marketing strategies.
  • Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
  • Creative thinking with attention to detail and a proactive approach to problem-solving.
  • Knowledge of graphic design tools (e.g., Canva, Photoshop) and basic video editing skills is a plus.
  • Passion for travel, education, and creating meaningful experiences for children and young people.


This job position offers a competitive salary and opportunities for career advancement within our growing organization. If you're passionate about education and travel and possess the skills to excel in Digital Marketing, we encourage you to apply to us.










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