Assistant Manager
10 hours ago
Location: Gurgaon
Department: Performance Marketing / Growth
Apply: Immediate Joiner Only
Experience: 3-5 years
We are seeking a highly skilled Assistant Manager to own, strategize, and execute our LinkedIn Advertising and Account-Based Marketing (ABM) programs. You will be the in-house expert responsible for building targeted campaigns that engage our most valuable accounts, generate high-intent leads, and contribute directly to our sales pipeline and revenue goals. This is a hands-on role with significant strategic impact.
Key Responsibilities:
LinkedIn Advertising Strategy & Execution:
- Develop, manage, and optimize end-to-end LinkedIn advertising campaigns (Sponsored Content, Message Ads, Text Ads, Dynamic Ads) to achieve lead generation and awareness objectives.
- Conduct thorough audience research and segmentation using LinkedIn Campaign Manager, Sales Navigator, and CRM data to build hyper-targeted audience lists.
- Own the campaign budgeting process, daily bid management, and pacing to ensure efficient spend and maximum ROI.
- Write compelling ad copy and collaborate with the design team to create high-converting visual assets tailored for a B2B audience.
Account-Based Marketing (ABM) Leadership:
- Design and implement multi-channel ABM strategies focused on engaging key target accounts.
- Work closely with the Sales and Business Development teams to identify and prioritize target account lists (TALs).
- Develop and execute integrated ABM campaigns that combine LinkedIn ads with email sequencing, content personalization, and retargeting.
- Utilize ABM platforms (e.g., Terminus, Demandbase, 6sense) or native tools to orchestrate and measure account-based initiatives.
Analysis, Reporting, and Optimization:
- Monitor, track, and analyze campaign performance daily using LinkedIn Analytics, Google Analytics, and our CRM (e.g., Salesforce, HubSpot).
- Prepare and present weekly and monthly performance reports, providing data-driven insights and actionable recommendations to stakeholders.
- Conduct A/B tests on ad copy, visuals, landing pages, and audience targeting to continuously improve CTR, CPL, and conversion rates.
- Measure and report on ABM-specific metrics like account engagement, pipeline influence, and return on ad spend (ROAS).
Qualifications & Required Skills:
- Experience: 3-5 years of hands-on experience specifically in managing B2B LinkedIn advertising campaigns. Proven experience with ABM strategy is essential.
Technical Proficiency:
- Expert-level knowledge of LinkedIn Campaign Manager.
- Strong familiarity with Sales Navigator for audience building and research.
- Experience with CRM platforms (Salesforce or HubSpot preferred).
- Knowledge of marketing automation tools (e.g., Marketo, Pardot) is a plus.
- Proficiency in Google Analytics and Microsoft Excel/Google Sheets for data analysis.
How to Apply: Interested candidates are requested to send their updated resumes to shobhit.kumar@radicalminds.in
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