Marketing Assistant

2 weeks ago

Bengaluru, India Kinexcs Full time

About Company:

Kinexcs is an AI-driven digital health platform and wearables company with a mission to enable and empower people for mobility and a better quality of life. It is focused on reducing the burden of musculoskeletal conditions, which affects about 25% of the world's population. Their 1st product, KIMIA Recover, a continuous monitoring device for the knee joint, has obtained CE marking and HSA approval, and booked revenues from large implant companies and hospitals. It has recently won the Innomatch grant by the Temasek Foundation (one of the 6 among 256 companies across 32 countries), and is currently deployed in some of the largest public hospitals in Singapore. KIMIA Recover is a comprehensive recovery management solution providing reduction in number of hospital visits and complications. The product was also the National Winner and International Top 20 of the prestigious James Dyson Award 2020, and has gained traction with major public hospitals and orthopedic clinics. Their digital therapy platform, consisting of KIMIA Assess and KIMIA Move products, uses artificial intelligence technology for digital MSK assessment and therapy. This platform is capable of providing pre-consultation assessments and real-time exercise guidance and feedback to musculoskeletal patients, and is being adopted by some of the largest private healthcare providers in the region, along with large corporate players.


Job Overview:

As a Marketing Administrator, you will play a crucial role in managing administrative tasks, coordinating marketing campaigns, and ensuring smooth operations within the marketing team. This position requires a detail-oriented individual with strong organizational skills and a passion for marketing.


Key Responsibilities:

Administrative Support:

  • Manage schedules, organize meetings, and prepare necessary documentation for the marketing team.
  • Oversee administrative tasks, including maintaining files and managing internal communication for the team.

Marketing:

  • Manage the company’s profile, including regular updates, content posting, and monitoring engagement.
  • Collaborate with the team to create and schedule posts, campaigns, and ads tailored to professional audiences.

Campaign Coordination:

  • Assist in planning, organizing, and tracking marketing campaigns, ensuring they align with strategic goals.
  • Coordinate with internal and external teams to execute campaign deliverables.

Content Management:

  • Maintain and update marketing materials, website content, and coordinate social media postings across platforms.
  • Support the creation of engaging content for newsletters, blogs, and promotional materials.

Data and Reporting:

  • Monitor, manage, and update marketing databases and reports, ensuring data accuracy and consistency.
  • Assist in analyzing marketing data to provide actionable insights for campaign improvement.

Vendor Coordination:

  • Liaise with external vendors for marketing materials, advertisements, and event logistics.

Event and Webinar Support:

  • Assist in the planning and execution of webinars, trade shows, and promotional events.
  • Coordinate logistics and ensure smooth event operations.

Budget Tracking:

  • Track marketing expenses and assist in preparing periodic reports on budget utilization.

Communication:

  • Act as the primary point of contact for marketing inquiries and coordinate effectively with both internal and external stakeholders.

Process Optimization:

  • Identify opportunities to improve marketing administrative processes and implement solutions to enhance efficiency.


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 3 to 5 years of experience in an administrative or marketing support role.
  • Proficiency in marketing tools like Google Analytics, CRM systems, and content management platforms is a plus.
  • Experience with marketing and campaign management.
  • Strong organizational and time-management skills, with the ability to prioritize and multitask.
  • Excellent written and verbal communication skills.
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint).
  • High attention to detail and ability to thrive in a fast-paced environment.

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