Conceptualizer

1 week ago


Mumbai, India Mirchi Full time

We’re looking for creative experiential conceptualisers, people who don’t just think ideas but build experiences. Those with strong activation concepts, immersive engagements, event IPs and platform-agnostic ideas that have the power to travel, trend and go get spoken of.If you thrive in the world of brand storytelling through real, live, multi-sensory interactions, this role is designed for you.---What You’ll Do· Create cross-platform brand activation ideas, from on-ground events to digital extensions, innovations, influencer integrations, tech based extensions (AR/VR) and more.· Ideate experiences, installations, activations and properties that deliver on brand objectives while surprising audiences.· Build entertainment led intellectual properties (IPs) that can scale into annual formats, tours, festivals or digital-first franchises.· Develop platform-agnostic concepts that work across events, social media, PR, content, partnerships and creator ecosystems.· Understand brand challenges deeply and respond with breakthrough experiential solutions.· Work closely with brand managers and clients, presenting ideas with strong storytelling, decks, mock-ups and reference videos.· Bring 4–8 years of creative experience in events, activations, branded content or experiential marketing.· Have excellent command over Hindi and English for scripting, naming, copy and presentations.---Personal AttributesYou’ll fit right in if you are:· A natural presenter who loves pitching bold experiential ideas to marketers.· Someone with a flair for big, clutter-breaking ideas that are rooted in brand insight and consumer behavior.· An avid consumer of trends, tech, culture, creators and experiential innovations from India and around the world.· A creative mind from the events, activations, or entertainment space who understands production realities and audience psychology.· A curious experimenter who enjoys building concepts that can go viral, travel across formats and scale organically.


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