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Digital Marketing Specialist
3 months ago
We are seeking a talented and experienced PPC Expert to join our dynamic team. The ideal candidate should have worked in an digital marketing agency environment and will have a passion for digital advertising and a deep understanding of pay-per-click strategies across various platforms. Your role will be pivotal in driving traffic, acquiring leads, and optimizing spend to achieve remarkable ROI.
Responsibilities:
Strategize and Implement Campaigns: Design, develop, and manage PPC campaigns across platforms like Google Ads, Bing Ads, Social Media, and other PPC Platforms.
Keyword Research: Conduct extensive keyword analysis to identify opportunities and ensure alignment with the target audience's search behavior.
Performance Analysis: Monitor and analyze campaign performance, providing actionable insights to enhance ROI.
Budget Management: Efficiently manage advertising budgets to maximize results without overspending.
Collaborate with Teams: Work closely with content, SEO, and design teams to create cohesive and compelling ad campaigns.
Stay Updated: Keep abreast of the latest PPC trends, tools, and best practices to maintain a competitive edge.
Client Reporting: Prepare detailed reports for clients, showcasing performance metrics, insights, and future strategies.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or related field.
- Minimum of 2-6 years of experience in PPC campaign management, preferably in an agency setting.
- Must have worked in Digital Marketing Agency Company and Environment.
- Proficient in Google Ads, Bing Ads, Social Media and other PPC platforms.
- Strong analytical skills, with the ability to interpret data and translate it into actionable insights.
- Detail-oriented with a strong focus on accuracy and efficiency.
- Certified in Google Ads or other relevant PPC certifications is a plus.
