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Senior CRO Executive
4 weeks ago
Company Description
Innoppl, Inc. (now BinaryWorks) is a digital agency specializing in eCommerce marketing, development, and optimization. With four major brands under its umbrella, Innoppl is dedicated to providing best-in-class services to help clients accelerate their growth employing industry best practices. Located in Atlanta, Innoppl offers a dynamic and fast-paced work environment where employees can excel and expand their careers.
Role Description
This is a full-time on-site role as a Senior CRO Executive at Innoppl in Chennai. The Senior CRO Executive will be responsible for daily tasks related to conversion rate optimization, web analytics, and communication to enhance and maximize the client's digital performance.
We are seeking a seasoned Senior CRO Executive who blends creativity with analytical prowess to enhance website functionality and drive superior user engagement. This pivotal role involves analyzing user behavior, identifying opportunities for improvement, and executing strategies to optimize conversion, revenue, and user experience.
Responsibilities:
Utilize both qualitative (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics, etc.) to analyze website traffic and user behavior.
Develop and implement a robust web analytics framework to monitor and optimize key performance indicators and conversion points across the website and marketing funnel.
Interpret data to understand the 'why' behind user behaviors and deliver actionable insights for UX and conversion rate enhancement to boost lead generation and online sales.
Oversee the optimization program, including site and e-commerce experience, landing pages, forms, and CTAs, employing an iterative optimization process (hypothesize, design, test, measure, optimize).
Create and manage optimization projects testing roadmaps, hypotheses, and reports (A/B, Multivariate, Targeting, Personalization).
Collaborate with developers, analysts, and researchers to drive projects and ensure seamless execution and delivery.
Qualifications:
At least 2 years of experience in Website Optimization, user experience, digital marketing campaigns.
Previous experience in a customer-facing role or a proven track record of increasing customer satisfaction, coupled with outstanding presentation skills.
Proficient in using marketing platforms and tools such as GA4 or any of these third-party tools such as VWO, MixPanel, Adobe Analytics, Optimizely, Convert, etc.
Strong understanding of UI/UX best practices for websites and e-commerce functionality (ROI, AOV, Conversion Rate, etc.).
Should have strong knowledge in research tools like Microsoft Clarity, HotJar, CrazyEgg, LuckyOrange, heatMaps, poll/survey tools.
Experience in managing multichannel media campaigns, including paid search, ad text, and landing page optimization, SEO, etc., will be beneficial.
Ability to setup cart abandonment flow, checkout abandonment flow and strategize to increase customers with the help of exit intent pop ups.
- Prior experience managing a diverse client portfolio
