Adobe Launch Developer

5 days ago

Bengaluru, India RapidBraiins Full time

Job Description :


- The Adobe Launch Developer will implement tagging and AB XT test using Adobe Experience Cloud platform supporting organizations reporting analytics and personalization objective

- Develops functionality by following Honda internal development standards Technical solution to include detailed design documentation code configuration and other supporting technical documents

- Collaborate with Web Analytics team to conceptualize reporting strategies for the dealer facing website

- Implement Data tags and Liferay DXP 7 4 and maintain the tracking of user behavior on dealer facing portal using Adobe Launch tag management system to provide data for use in Adobe Analytics and Adobe Target

- Design and develop a structured data layer for dealer portal to ensure accurate data collection

- Maintain tracking updates to ensure Adobe Analytics remains up to date and accurate

- Deploy 3rd party tracking pixels and maintain a log of active pixels vs expired tracking pixels

- Use Adobe Target to deploy A B tests and personalized experiences to improve user experience and key conversion goals

- Monitor website tracking performance using standard tools

- Troubleshoot front end performance issues related to tagging and testing using JavaScript jQuery CSS HTML

- Identifies and analyzes business needs gathers requirements and defines scope and objectives

- Identifies and defines process and data improvements

- Maintains data dictionaries and creates and distributes reports to support media analytics and customer data platform vendors

- Ability to troubleshoot scripting issues on the digital platforms using browsers console and other tools is a must

Experience Requirements :

- Adobe Launch Advanced level proficiency with modern web technologies including HTML CSS Javascript with detailed knowledge of browser dependencies and cross platform issues

- Advanced level proficiency with client side scripting technologies using Javascript

- Proficient in vanilla JavaScript ES5 and ES6 to extract data from the DOM manipulate DOM layout in an asynchronous manner

- Any Experience Working In AEM Is Preferred

- Familiar with server side programming web scripting and template languages is highly desired e g JSP Java

- Good understanding of software development engineering principles frameworks and technologies

Desired Skills and Experience : Adobe Target

(ref:hirist.tech)

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