Search Engine Optimization Specialist

2 days ago

Pune Division, India Black Piano Full time

Experience: 5+ years in SEO (Agency experience preferred) Reports to: SEO Lead Location: Remote (India Only) Overview We’re looking for a Senior SEO Specialist with a proven track record of improving organic visibility, traffic, and conversions across both traditional search and AI-driven engines. The ideal candidate is detail-oriented, technically strong, and confident working independently with minimal guidance. Key Responsibilities SEO Strategy & Execution Work directly with the SEO Lead to execute comprehensive SEO strategies for multiple clients. Conduct detailed technical SEO audits, identify issues, and implement data-driven recommendations. Stay up to date with the latest SEO, AI, and LLM trends to ensure our strategies remain ahead of the curve. Optimise websites for both search engines and AI Overviews (AIO) to enhance discoverability and conversions. Improve LLM performance by ensuring SEO data quality, structured markup, and content alignment with AI search patterns. On-Page & Technical Optimisation Implement and manage structured data (Schema) for improved SERP performance. Optimise pages, blogs, PLPs, and product pages directly within Webflow, WordPress, Wix, and Shopify. Enhance site speed, crawlability, and user experience using advanced SEO and CRO techniques. Ensure all technical implementations align with best practices across various CMS platforms. Content & UX Collaboration Create detailed and actionable content briefs that guide writers towards SEO and conversion goals. Collaborate with design and content teams to align UX/UI and CRO improvements with SEO objectives. Review content for keyword optimisation, topical relevance, and alignment with target audience intent. Performance Tracking & Reporting Monitor and report on SEO performance using GA4, GSC, SEMrush, Ahrefs, Sistrix, and Looker Studio. Prepare bi-weekly performance reports that tell a story — highlighting traffic trends, insights, wins, and action plans. Track and communicate results clearly to internal teams and clients. Project & Time Management Manage multiple SEO projects simultaneously, similar to an agency environment. Deliver all assigned tasks on time with accuracy and attention to detail. Maintain consistency in workflow while adapting quickly to project priorities and deadlines. Required Skills & Tools Strong understanding of Technical SEO, site architecture, and structured data. Hands-on experience with Screaming Frog, SEMrush, Ahrefs, Looker Studio, Microsoft Clarity, GSC, and GA4. Proficient in using ChatGPT, Grok, and Perplexity for AI-assisted SEO tasks. Excellent knowledge of Webflow, WordPress, Wix, and Shopify. Solid grasp of UX, UI, and CRO principles. Strong communication and analytical skills. Excellent time management and organisational ability. Nice to Have Agency experience managing multiple clients. Strong written and spoken English (UK preferred). Familiarity with enterprise SEO or large-scale website optimisation. Creative problem-solver who can balance data insights with practical execution.

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