Lead- Business development Qcom

1 week ago

New Delhi, India DFM Foods Limited Full time

Business Objectives- Responsible for achieving revenue targets for the region-monthly/quarterly & yearly basis. - Responsible for all brand strategies & market execution plans. - Responsible for the appointment of sub DB's, super stockists, anchor distributors and their engagement to mitigate possible attrition. - Responsible for all trade marketing schemes, loyalty programs in alignment with the National trade marketing manager & commercial head. - Responsible for on-the-job Training & development of Sales officers. Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers. - responsible for tracking & monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them. - Responsible & creation of annual business plan. - Responsible for sales automation for the region. - Ensure accurate SKU wise sales forecasting for the region based on sound analysis and support the supply chain team for correct planning.Distribution Management- Achieve numeric and weighted distribution objectives through stable trade channel partners. - Review distributors' ROI thereby ensuring healthy earnings and achievement of channel margin objectives. - Ensure hygiene factors i.e., timely claim processing for the distributors/CFAs with the help of the Regional Sales team. - Create urban and rural aggressive rural penetration/ coverage plan thereby achieving it through innovative distribution models. - Effectively use merchandising tools in the market and attain desired visibility. - Increase distribution of Rings, Curls, Fritts, Natkhat - ND, WDCompetitor Monitoring- Continuously monitor competitor activities. - Conduct competitor analysis - Keep abreast of market trends.Sales Development- Monitor activities and sales promotions on a weekly / monthly basis to determine deviations from plans to take necessary corrective actions. - Plan & execute various sales development activities required to meet the business objective- stockits, substockists, stabilization.Reporting- Report Accurate Timely Information as scheduled and in the defined regular format. - Ensure day to day MIS to the company.People Management- Hire, train and appraise sales staff in line with the business deliverables. - Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Superstockists and distributors. - Manage attrition of all sales resources in the region through implementation of effective engagement initiatives. - Responsible & accountable for development of High potential employees in the region.Experience and Education Required- Graduation in any stream – Full Time. - MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred. - 10 to 15 years in FMCG/Food industry preferably 2-3 years of experience in similar role.

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