Creator Management

5 days ago


Gurgaon, Haryana, India Cloutflow Full time
Key Responsibilities:
Influencer Sourcing & Onboarding:
  • Identify and onboard relevant influencers and content creators across multiple social media platforms.
  • Build and maintain a database of influencers categorized by niche, engagement, and audience demographics.
  • Evaluate influencers based on content quality, audience authenticity, and performance metrics.
Relationship Management:
  • Act as the primary point of contact for influencers, fostering long-term partnerships.
  • Maintain strong relationships with creators, ensuring they are engaged, motivated, and aligned with brand objectives.
  • Address influencer queries, concerns, and negotiations effectively.
Campaign Coordination & Execution:
  • Work closely with internal teams (strategy, account management, and creative) to align influencers with brand goals.
  • Brief influencers on campaign objectives, content guidelines, and timelines.
  • Monitor content deliverables, ensuring high-quality execution and brand compliance.
  • Track influencer performance and optimize for better engagement and reach.
Contract & Payment Management:
  • Negotiate contracts and fees with influencers while ensuring cost efficiency.
  • Ensure timely payments and adherence to contractual obligations.
  • Handle any contract-related disputes or modifications.
Data & Reporting:
  • Analyze campaign performance using key metrics such as engagement, impressions, and conversions.
  • Provide detailed reports and insights on creator performance to improve future collaborations.
  • Stay updated on influencer marketing trends, pricing benchmarks, and platform updates.

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