Urgent: Performance Marketing Manager
5 days ago
About Rysysth Technologies:Rysysth Technologies is a growing IT company specializing in Microsoft technologies and digital solutions. We provide SharePoint SPFx development, Power Automate solutions, Azure cloud services, Copilot Studio implementations, and custom web development. As a new company, we're building our reputation as the preferred technology partner for digital transformation.Role Overview:- The Performance Marketing Manager will be responsible for strategizing, executing, and analyzing paid digital campaigns across multiple platforms, with a strong emphasis on LinkedIn Ads, Meta (Facebook & Instagram), and Google Ads. - This role requires a data-driven professional who understands B2B marketing funnels, audience segmentation, ad creatives, and conversion optimization.Key Responsibilities:- Develop, execute, and optimize paid marketing campaigns across LinkedIn Ads, Meta, and Google Ads. - Plan and implement lead generation strategies targeting B2B audiences in the technology and IT services space. - Create campaign structures, audience segmentation, and budget allocation strategies to maximize ROI. - Build, test, and scale LinkedIn ad campaigns (Sponsored Content, InMail, Lead Gen Forms, Conversation Ads, etc.). - Manage Meta Ads campaigns for awareness and engagement across relevant audiences. - Collaborate with the design and content team to develop high-converting ad creatives and landing pages. - Track KPIs such as CPL, CTR, CPC, CAC, and ROI and present insights with actionable recommendations. - Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance. - Stay updated with the latest ad platform trends, bidding strategies, and algorithm changes. - Manage campaign budgets, monthly reports, and marketing analytics dashboards.Required Skills & Experience:- 4–5 years of hands-on experience in Performance Marketing. - Proven track record managing and scaling LinkedIn Ads campaigns (mandatory). - Strong experience with Meta Ads Manager, Google Ads, and retargeting strategies. - Deep understanding of B2B marketing, sales funnels, and conversion tracking. - Proficiency in tools such as Google Analytics, Tag Manager, and LinkedIn Campaign Manager. - Data-driven mindset with strong analytical and problem-solving skills. - Ability to plan and manage end-to-end campaign cycles from ideation to reporting. - Excellent written and verbal communication skills.
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