Demand Generation Head
4 weeks ago
- We are seeking an experienced and results-oriented Demand Generation Head to lead and scale our full-funnel marketing programs. This is a high-impact leadership role responsible for designing and executing multi-channel, data-driven demand generation strategies that drive measurable pipeline growth and customer acquisition. You will partner cross-functionally with Sales, Product, Content, and Marketing Operations teams to ensure alignment of efforts from lead generation to revenue realization.
- This is an ideal opportunity for a B2B SaaS marketing professional who combines strategic thinking with tactical execution and thrives in a fast-paced, performance-driven environment.
Key Responsibilities:
Strategy & Leadership:
- Develop and own the global demand generation strategy aligned with revenue goals.
- Drive full-funnel programs-from awareness to acquisition to pipeline acceleration.
- Collaborate closely with Sales leadership to define MQL, SQL, and pipeline KPIs.
- Lead and mentor a growing demand generation team, ensuring a culture of agility and accountability.
Campaign Management:
- Launch integrated marketing campaigns using SEO, SEM, paid media, content syndication, webinars, and account-based marketing (ABM).
- Oversee campaign calendars, budgets, and performance metrics to optimize ROI.
- Lead the implementation of lead scoring models and nurturing workflows.
MarTech & Automation:
- Own marketing automation processes and tools such as HubSpot or Marketo.
- Demand generation efforts with CRM platforms (e.g., Salesforce) for seamless lead tracking and reporting.
- Evaluate new MarTech tools and data providers to scale campaign efforts efficiently.
Analytics & Optimization:
- Define campaign KPIs including CPL, CAC, MQL-to-SQL conversion, and pipeline contribution.
- Build performance dashboards and deliver insights to executive stakeholders.
- Apply A/B testing, attribution modeling, and conversion optimization techniques across all programs.
Content Collaboration:
- Work closely with the content marketing team to create relevant assets-whitepapers, blogs, case studies, landing pages-that fuel inbound and outbound campaigns.
- Ensure messaging alignment across all stages of the customer journey.
Required Qualifications:
- 8-12 years of experience in B2B SaaS marketing with at least 3 years in a leadership role focused on demand generation.
- Proven success in running large-scale, ROI-positive marketing campaigns across multiple digital channels.
- Strong expertise in marketing automation (HubSpot/Marketo), CRM (Salesforce), PPC (Google Ads, LinkedIn Ads), and SEO/SEM.
- Deep understanding of the buyer's journey, sales funnel dynamics, and lead lifecycle management.
- Data-driven decision-maker with strong analytical skills and familiarity with marketing KPIs.
- Excellent communication and leadership skills with a collaborative and execution-focused mindset.
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