Digital Marketing Specialist

4 weeks ago

Solapur, India Zolo Full time

Job Description - Senior Associate – Digital MarketingLocation: BangaloreEmployment Type: Full-timeAbout the CompanyZoloStays is India’s leading co-living and hospitality platform, creating hassle-free living experiences for students and working professionals across major cities. With a focus on comfort, community, and convenience, Zolo has redefined the way urban India lives. Backed by a strong digital presence and a people-first culture, Zolo is now expanding its brand reach across verticals — from co-living to managed hotels and vacation stays.About the RoleAs a Senior Associate – Digital Marketing, you’ll be at the forefront of driving Zolo’s digital growth story. You’ll plan, execute, and optimize campaigns that build brand visibility, generate quality leads, and directly impact business outcomes. This role offers high ownership, creative freedom, and the opportunity to work closely with leadership on performance-driven marketing initiatives.You might start by managing digital marketing for one vertical — such as Zolo Co-living or Z Vacation — but as you grow, your scope will expand to multiple business units and leading a team of your own.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Google, Meta, and .Manage digital presence across platforms — website, SEO, social media, and content updates.Analyze campaign data and performance metrics using tools like Google Analytics and platform dashboards.Collaborate with design and content teams to deliver impactful creatives and messaging.Experiment with new digital tools, platforms, and ad formats to improve ROI.Use AI tools (like ChatGPT) for content, automation, and data analysis.Prepare weekly and monthly performance reports with insights and recommendations.Skills & Traits We Look ForHands-on experience with Google Ads and Meta Ads.Strong understanding of digital performance metrics and conversion funnels.Comfort with AI tools (e.g., ChatGPT) for marketing workflow enhancement.Analytical mindset with attention to detail and problem-solving approach.Ability to learn fast, experiment, and iterate for better results.Excellent communication and collaboration skills.Why Join ZoloBe part of a high-impact marketing team driving real business outcomes.Ownership-driven role with direct visibility to leadership and strategic decisions.Work across multiple verticals and shape Zolo’s digital brand presence.Freedom to experiment, learn, and grow — your ideas matter here.Clear growth path to Digital Marketing Manager and beyond as the team scales.Education & ExperienceEducation: Graduate degree preferred (Marketing, Business, Engineering, or Analytics). No MBA required.Industry: Digital marketing agencies, performance marketing firms, or growth teams in startups.Experience: 2–3 years of hands-on experience running paid campaigns on Google and Meta; proven use of AI tools (like ChatGPT) for automation, copy, or data. Candidates who have built or managed their own digital projects are strongly preferred.

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