Tata Steel

Roles & Responsibilities :

- Drive customer facing initiative-Plan and coordinate various consumer connecting platforms including Aashiyana / Sampoorna. Coordinate Customer Satisfaction Surveys etc.

- Facilitate Retail Value Management(RVM)activities to drive channel capacity Augmentation and Improve/ strengthen the channel quality driving premiumization and growth in market share.Track new dealers' appointment, nurturing and drive channel education.

- Branding & Communication:Develop easy and effective communication mechanism to connect with consumers on value proposition driving Brand Equity.

- Driving Sales/incentive Schemes:Plan and execute need based Channel Schemes / consumer incentive schemes through coordination with sales teams.

- Influencer management:Implement engagement activities to initiate and maintain relationships with various influencers, opinion leaders and industry associations which can drive customer behaviour

- Market Intelligence & Data Analytics:Tracking and collating the information on competition - Collating market information on demand and pricing/ premium etc. Track emerging trends, analyse and present proposals to Management for decision making.

- Sales Support-Facilitating Sales team in customer support Surveys & research -Design & implement surveys and research focused around customer, competitor, market or channel -Collate consumer insights and provide inputs for product & service differentiation.

- Daily Management:Coordinate with Sales Team on ABP, OSP, Effective Plant loading in consultation with the planning team, Management of various MIS eg : DPR, Health card, Dealer Call Book, Sampoorna, tracking Ashiyana Sales / Delivery etc. Drive training and education of channel partners team along with Sales team.

- New Product Development:Customer Need identification and Insight generation. Translating Insights into products and solutions offerings / enhancements. Develop Products and Solutions for consumer delight and competitive advantage.

- Digital Marketing:Drive digital media campaigns for improving brand equity and product promotion.