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PivotRoots - Associate Director - SEO
1 month ago
Key Responsibilities:.
Strategic Leadership:
- Develop and execute comprehensive SEO strategies aligned with business objectives.
- Identify growth opportunities and ensure best practices are implemented across all campaigns.
- Stay updated on industry trends, algorithm changes, and emerging SEO techniques.
Client Engagement:.
- Act as a senior point of contact for key clients, providing strategic guidance and insights.
- Present performance reports and recommendations to clients and stakeholders.
- Work closely with cross-functional teams to align SEO efforts with broader marketing strategies.
Team Management:.
- Lead and mentor a team of SEO professionals, fostering skill development and innovation.
- Build a collaborative culture within the team to achieve operational excellence.
Technical SEO Expertise:.
- Oversee technical SEO audits and recommend site architecture improvements.
- Ensure proper implementation of SEO best practices, including schema markup, page speed optimization, and mobile-first indexing.
- Work with web development teams to resolve technical issues affecting search rankings.
Performance Tracking and Reporting:.
- Define KPIs and track the performance of SEO campaigns using analytics tools.
- Analyze data to uncover insights and optimize strategies for continuous improvement.
- Deliver detailed reports on campaign performance and ROI to internal and external stakeholders.
Collaboration and Innovation:.
- Collaborate with content, paid media, and design teams to ensure a cohesive digital marketing strategy.
- Explore new tools, platforms, and technologies to keep the SEO practice at the forefront of innovation.
Qualifications and Experience:.
- 12-14 years of hands-on experience in SEO, including technical, on-page, and off-page optimization.
- Proven track record of delivering results for large-scale SEO projects and enterprise clients.
- Strong understanding of search engine algorithms, ranking factors, and SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
- Experience with website analytics, keyword research, and competitive analysis.
- Exceptional leadership and team management skills.
- Strong communication and presentation skills, with the ability to articulate complex concepts clearly.
- A data-driven mindset with the ability to analyze performance metrics and derive actionable insights.
Preferred Skills:.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Experience in integrating SEO with other digital marketing disciplines, such as paid search and content marketing.
- A background in managing international/multi-language SEO campaigns is a plus.
Perks, Benefits and Work Culture:
- We are a passionate team working together towards the common goal of growth and innovation for the organization and ourselves.
- Along with Monthly Rewards and Recognition Programs, we also provide Health Insurance (Family cover) and adhere to a ZERO tolerance POSH Policy.
- Birthdays, Anniversaries and achievements of our employees are celebrated with great enthusiasm.
- You'll find that it's an exciting and vibrant place to work at, where you'll connect with diverse and talented people.
- We look forward to you becoming an integral part of our team.
- Our aim is to enable you with the direction, support, and resources you require to be successful.
PivotRoots is a place where you can make a difference, learn, and grow as you contribute and share in our mutual success.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
