Campaign Operations Manager

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn't be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.We encourage you to read more about us on www.onsurity.com. You can also find us on LinkedIn, Instagram, and YouTube.Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.- Onsurity is providing healthcare membership to SMEs with as low as three employees - The Journey Of Startups: Journey Onsurity - Cricketer Anil Kumble backs Onsurity as strategic advisor - Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers - 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study - News: Onsurity secures $45M Series B round led by Creaegis — People MattersWe were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity's Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.Position OverviewWe are seeking a data-driven and detail-oriented Campaign Operations Manager to join our marketing team. This role is perfect for a digital marketing professional with 4-5 years of hands-on experience in campaign management, analytics, and cross-platform execution. You'll be responsible for orchestrating multi-channel marketing campaigns, optimizing performance across digital platforms, and delivering actionable insights that drive business growth.Key ResponsibilitiesAnalytics & Reporting- Create comprehensive campaign performance reports using Excel and platform-native analytics tools - Develop dashboards and automated reporting systems to track key metrics and campaign effectiveness - Analyze customer behavior, conversion funnels, and attribution models across multiple touchpoints - Present insights and recommendations to stakeholders, translating data into actionable business strategies - Conduct A/B tests and statistical analysis to optimize campaign elements and improve performancePlatform & Tool Management- Have a working knowledge of marketing technology stack including Zoho, CleverTap, Hubspot, LinkedIn campaign manager, Google ads manager and Meta ads manager - Configure automation workflows, lead scoring models, and customer journey mapping - Ensure proper integration and data flow between marketing platforms and CRM systems - Troubleshoot technical issues and coordinate with IT teams for platform optimizationEmail Marketing- Design and development of responsive HTML email templates and configuration of automated email workflows. - Planning, ideation, and execution of nurture campaigns to engage and convert database segments. - Data hygiene and consolidation — cleaning, standardizing, and merging records across external databases and the CRM.Strategy & Optimization- Collaborate with marketing teams to develop campaign strategies aligned with business objectives - Identify opportunities for campaign improvement through data analysis and market research - Stay updated on platform changes, new features, and industry best practices - Support budget planning and allocation decisions based on historical performance dataRequired QualificationsExperience & Skills- 4-5 years of experience in digital marketing operations, campaign management, or similar role - Hands-on experience with marketing automation and CRM platforms (primarily but not limited Zoho) - Proven experience of using data and analytics from LinkedIn Ads, Meta Business Manager, and Google Ads - Advanced Excel skills including pivot tables, VLOOKUP, data analysis, and reporting - Strong analytical mindset with ability to interpret data and provide actionable insights - Knowledge of UTM parameters, pixel implementation, and cross-platform tracking - Familiarity with A/B testing methodologies and statistical significance - Basic understanding of HTML, CSS, or JavaScript is a plus - Excellent attention to detail and organizational skills - Strong communication skills with ability to present complex data clearly - Problem-solving attitude with proactive approach to challenges - Ability to work in fast-paced environment and manage multiple campaigns simultaneously - Team collaboration skills and cross-functional project management experiencePreferred Qualifications- Bachelor's/Masters degree in Marketing, Business, Analytics, or related fields - Zoho, or HubSpot certifications. Other digital marketing & analytics certifications are a plus - Experience with additional marketing tools such as Salesforce, Marketo, or Adobe Analytics - Knowledge of marketing automation and lead nurturing strategies - Previous experience in B2B or SaaS marketing environments