AJO / Adobe Campaign

3 weeks ago

Bengaluru, Karnataka, India Capgemini Full time

Experience required- 4-12 Years

Location- PAN India

Role Overview

We are seeking a skilled and detail-oriented Adobe Campaign & Journey Orchestration Specialist to lead the implementation and optimization of customer journeys using Adobe Journey Optimizer and Adobe Campaign. This role is critical in delivering personalized, timely, and effective communications across email, push, and SMS channels.

Key Responsibilities

  • Journey Implementation & Logic Design
  • Build and maintain orchestrated journeys using Adobe Journey Optimizer and Adobe Campaign.
  • Implement logic for real-time and scheduled delivery using edge-based triggers and behavioural data.
  • Channel Management
  • Manage and optimize delivery across email, push notifications, and SMS.
  • Ensure seamless integration and execution across all outbound communication channels.
  • Experimentation & Personalization
  • Support A/B testing, multivariate testing, and proofing processes to refine personalized offers.
  • Collaborate with analytics and creative teams to iterate on content and targeting strategies.
  • Monitoring & Optimization
  • Monitor delivery logs, KPIs, and performance metrics to identify issues and opportunities.
  • Continuously improve orchestration logic based on data insights and campaign results.

Qualifications

  • 3 – 7+ years Proven experience with Adobe Journey Optimizer and Adobe Campaign (Standard or Classic).
  • Strong understanding of customer journey mapping, segmentation, and personalization strategies.
  • Experience with A/B testing frameworks and campaign proofing.
  • Familiarity with delivery monitoring tools and KPI tracking.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication and collaboration abilities.

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