Swiggy - Manager - Expansion

3 weeks ago


Bengaluru, India Swiggy Full time

Job Responsibilities:

- Drive hyperlocal activation

- Identification of key catchments for growth where we must win at a hyperlocal level

- Responsible for launching new cities across the country which involves travelling across Pan India

- Monitoring and improving the funnel of TAM to actual transacting users, for both new and dormant users

- Hyperlocal problem solving

- Drive RCAs for visiting users and conversions at a geospatial level

- Keep a hawk eye on key input metrics impacting growth across hyperlocals; drive solutioning, tracking and closing of action items with city ops and other city stakeholders

- Identify growth opportunities for increasing penetration and market share for each hyperlocal area we operate in

- Benchmarking with local retailers to ensure relevant and update assortment for customers in each area

- Customer immersions to identify unmet needs and drivers of preference

- Maximize leverage from local events to drive growth

Competitive intelligence

- Be on top of market share; identify opportunities/threats and come up with a proactive strategy and plan of action for each city/area

- Keep abreast of competitive action on pricing/promotions and escalate promptly where appropriate

Desired Skills:

- Work experience in Business operations, Sales/Marketing roles

- Strong analytical and problem solving with an acute attention to detail

- Must be a go-getter with demonstrated ability to be proactive and own projects end to end

(ref:iimjobs.com)

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