M&C Saatchi Performance

2 weeks ago

Bengaluru, India M&C Saatchi Performance Full time

Performance Optimization:- Continuously analyze campaign performance metrics to identify optimization opportunities.- Adjust bids, targeting, and creative elements to maximize ROI and minimize wastage.- Leverage automation tools and scripts to enhance campaign efficiency and scale.- Utilize audience segmentation and remarketing to improve conversion rates and customer retention.- Stay ahead of search engine algorithm updates and ad platform innovations to maintain a competitive edge. Data Analytics & Reporting:- Track, analyze, and report on campaign performance using tools such as Google Analytics, Data Studio, and Tag Manager.- Present actionable insights, campaign learnings, and ROI reports to senior management.- Collaborate with the analytics team to ensure accurate attribution modeling and tracking of KPIs.- Develop dashboards to visualize paid search performance trends and forecast future outcomes. Budget Management:- Plan and manage monthly and quarterly paid search budgets across geographies and campaigns.- Monitor daily spend to ensure campaigns remain within budget while achieving target performance metrics.- Optimize bidding strategies and budget allocations to achieve maximum efficiency.- Provide financial insights and recommendations to support business planning and forecasting. Collaboration & Stakeholder Engagement:- Work closely with creative, content, SEO, and web development teams to ensure landing page relevance and ad consistency.- Partner with product and category teams to launch and promote seasonal or campaign-specific offers.- Liaise with platform representatives (Google, Microsoft, etc.) to stay informed on new features and beta opportunities.- Support integrated marketing initiatives by aligning paid search with display, social, and influencer campaigns.Required Skills & Competencies:- 3-6 years of hands-on experience managing large-scale SEM/PPC campaigns across Google Ads, Bing Ads, and related platforms.- Strong understanding of keyword research, match types, bidding strategies, ad extensions, and conversion optimization.- Proficiency in Google Ads Editor, Google Analytics, Tag Manager, and Data Studio.- Experience with Shopping Ads, Dynamic Remarketing, and Display campaigns.- Deep understanding of CPC, CTR, ROAS, CPA, and conversion tracking metrics.- Ability to create compelling ad copies and optimize creatives for performance.- Strong analytical mindset with advanced Excel/Google Sheets skills for data analysis.- Knowledge of automation scripts, Smart Bidding strategies, and AI-driven campaign optimization (ref:iimjobs.com)

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