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Digital Marketing Strategist

3 months ago

Bengaluru, India Opalescent Solutions Inc Full time

We are seeking a talented and experienced Digital Marketing Strategist to join our team. The ideal candidate will have a proven track record in digital marketing, with a strong understanding of SEO, SMO, and SMM. Expertise in Google Analytics, Google Tag Manager, and various Google tools for tracking and improving performance based on analytics is essential. Additionally, the candidate should possess deep knowledge of USA traffic, keywords, and SEO tools like Semrush, Ahrefs, Moz, and Keyword Everywhere.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase online visibility and drive traffic.
  • Perform in-depth SEO analysis and execute optimization strategies to improve organic search rankings.
  • Manage and optimize social media campaigns (SMO) and social media marketing (SMM) to enhance engagement and brand awareness.
  • Utilize Google Analytics, Google Tag Manager, and other Google tools to track, analyze, and report on website performance and marketing campaigns.
  • Conduct thorough keyword research and analysis to identify opportunities for content and website optimization.
  • Leverage SEO tools such as Semrush, Ahrefs, Moz, and Keyword Everywhere to monitor performance and identify areas for improvement.
  • Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing.
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective marketing efforts.

Required Qualifications

  • Proven experience as a Digital Marketing Strategist with a minimum of [Number] years in the field.
  • Strong knowledge of SEO, SMO, and SMM best practices and strategies.
  • Expertise in using Google Analytics, Google Tag Manager, and other Google tools for tracking and analysis.
  • Deep understanding of USA traffic, keyword research, and optimization techniques.
  • Proficiency in using SEO tools like Semrush, Ahrefs, Moz, and Keyword Everywhere.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

  • Experience with paid search (PPC) and display advertising campaigns.
  • Knowledge of content marketing strategies and best practices.
  • Familiarity with email marketing and marketing automation tools.
  • Certification in Google Analytics, Google Ads, or related areas.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.