Partner Marketing Manager

3 days ago

New Delhi, India FyndBridge Consultants & Advisors Full time

Key Responsibilities:- Develop and execute a comprehensive marketing program for Channel Partners in the corporate market. - Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars). - Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns. - Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity. - Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving. - Collaborate closely with internal stakeholders to ensure consistency in messaging and execution. - Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement. - Design, develop and maintain a central repository of partner marketing materials, templates, and resources. - Stay up-to-date with industry trends and best practices in channel / partner marketing.Candidate Specification:- 5+ years in B2B marketing, with direct experience in channel or partner marketing - Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done. - Deep understanding of go-to-market partnerships—from lead sharing and referral workflows to co-selling and enablement. - Strong project management and communication skills, especially in a matrixed environment. - Natural collaborator—comfortable working across teams and geographies to make things happen. - Familiarity with marketing automation tools, CRM systems, and partner communications platforms. - Passion for empowering partners and creating impact through marketing.

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